Behavioural Insights Market Research

The world of behaviour is messy and therein lies your business’ opportunity!

Whether you realise it or not, you're in the business of behaviour change, and using behavioural insights in your research is your business’ shortcut to success.

Traditional market research relies on people telling you what they want and need, but the trouble is, the conscious part of our brain hasn’t evolved to be aware of the many invisible influences driving our actions.

How we can help

Our behavioural scientists deploy a three-step process when seeking to understand and then change behaviour.

• We work with you to pinpoint the behaviours you want to change and promote and use our suite of research methodologies and behavioural frameworks to comprehensively diagnose their barriers and enablers.
• We take this behavioural diagnosis and design interventions to bring about change, ensuring that what we propose is impactful and tailored to your individual circumstances.
• We rigorously evaluate our interventions' impact, so you understand what drives behaviour and what does not.

As the saying goes, “Research is to see what everybody else has seen and to think what nobody else has thought.” We pride ourselves on helping businesses not only see the data but interpret it in a way that opens new avenues of thinking and strategy.

Training

We are trusted by FTSE100 companies to educate their staff on how to apply the tools of behavioural science to their business challenges.

Thought leadership

We speak at conferences about blending behavioural science with creativity, showcasing its benefits across industries.

Innovation

We excel in using methods that reveal hidden desires, wants and needs, along with uncovering emerging possibilities for our clients’ businesses.

Data science

We offer sophisticated ways of detecting hidden and meaningful patterns in datasets.

Quality assurance
We believe behavioural science can positively impact any part of a business. That’s why all DJS partners, regardless of role, complete a formal DJS Behavioural Science Unit qualification.

For further information:
Contact Alex McCluckie, Research Director, on amccluckie@djsresearch.com or 07773 347 193.