Behavioural Insights Market Research

Turn Human Behaviour into Business Advantage

The world of behaviour is messy - and that’s where your biggest opportunities lie.

At DJS, we help organisations cut through the noise and understand what really drives human action. Our behavioural scientists have spent over a decade working across a wide range of sectors - from utilities and regulators to transport, FMCG, sport, and sustainability.

We pride ourselves on helping businesses not only see the data but interpret it in a way that opens new avenues of thinking and strategy and have partnered with leading organisations including:

Why Behavioural Insight Matters

People have no trouble explaining why they do what they do - but that doesn’t mean they’re right.

Our brains are shaped by biases, habits, and hidden cues we’re barely aware of. That’s why real behaviour change requires more than surveys and hunches. It needs behavioural science.

Behaviour Change: Our 3-Step Method

We don’t just analyse behaviour - we help you change it. Our approach is practical, evidence-based, and always tailored to your context.

Diagnose - we work with you to pinpoint the behaviours that matter, then use behavioural frameworks and research tools to uncover what’s enabling or blocking change.
Design - we create interventions rooted in behavioural insight - solutions that are not only effective, but feasible and scalable within your organisation.
Evaluate - we rigorously test what works (and what doesn’t), so you can invest with confidence and prove the impact of your actions. We’ve a range of ways to do this, from real world interventions to our online experiments platform, IdeaPulse. We would work with you to design interventions that test whether our solutions drive the intended behavioural change.

Training: Build a Behavioural Culture

Many business challenges are behavioural at their core - but behavioural thinking isn’t always second nature.

That’s where we come in. Our capacity-building programmes - ranging from two-hour workshops to online courses - are trusted by FTSE 100 companies to upskill their teams and embed behavioural science in day-to-day decision-making.

Innovation: Spot What Others Miss

We help clients uncover unmet needs, latent motivations, and overlooked opportunities.

Our strength lies in revealing what people don’t say out loud - and translating it into fresh, grounded ideas that move your business forward.

Data Science: Find Patterns That Matter

From standalone projects to integrated analytics, we use data to uncover hidden behavioural patterns - giving you sharper insight into your customers, employees, and outcomes.

Quality You Can Trust

Every DJS partner - no matter their role or seniority - completes a formal qualification from our in-house Behavioural Science Unit. We ensure it's part of the fabric of our organsation as the power of behavioural science isn't limited to a specific team, or sector or project; we know from firsthand experience that the opportunity it presents to drive positive change really is boundless.

To find out more about Behavioural Science at DJS Research contact our Alex McCluckie, Research Director, on amccluckie@djsresearch.com or 07773 347 193.