Case Study
Drinkaware
Sectors:
Charities & Not-for-profit
Service(s): Depth Interviews, Interpretation and Reporting, Observation, Project Design, Qualitative
Approach(es): Behavioural Insights, Social Research
The Challenge
Drinkaware is the UK’s leading alcohol charity. Working together with individuals, communities, academics, researchers, industry and governments, Drinkaware has a vision of reducing alcohol harm in the UK.
In partnership with Budweiser Brewing Group UK&I, Drinkaware delivered a series of in-person ‘Identification and Brief Advice’ (IBA) events in late 2022, in shopping centres in Salford and Bolton. These two areas have been identified as over indexing in key measures of alcohol harm versus the national average.
The overarching aim of the intervention was to help those at risk make more informed choices with regards to alcohol consumption.
Research was required to provide an independent assessment of the IBA events in Salford and Bolton. The events included a digital scratchcard and handing out ‘goodie bags’ containing a unit/calorie calculator wheel, unit measuring cup, trolley token and pen.
DJS Research was commissioned to explore:
- Did the intervention proceed according to plan?
- What was the impact of the intervention on the members of the public involved?
- What can we learn for further or wider executions of similar schemes?
The Approach
A qualitative approach was utilised to evaluate the IBA events, enabling us to explore in-depth experiences, perceptions and impact. The evaluation comprised the following stages:
- On the day observation and intercepts at the events in Bolton and Salford
- Qualitative follow-up telephone interviews with 18 participants a few weeks after the intervention, to explore recall and any potential behaviour change
- In-depth interviews with the project team responsible for delivering the IBA events.
The Results
A detailed report evaluating all aspects of the IBA, from the participant experience at the events through to the impact of the IBA several weeks later. Our report included actionable recommendations for rolling out similar interventions on a larger scale.
Our report was published by Drinkaware and is available on their website here: https://www.drinkaware.co.uk/research/research-and-evaluation-reports/city-pilots-an-evaluation-of-a-drinkaware-iba-in-a-community-setting

Drinkaware
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