Ethnic Minority Market Research

Ethnic Minority

We bring a deep understanding of the different communities & cultures that you serve...

In the UK, after English, Welsh, and Polish, the next most widely spoken languages are Urdu, Bengali, Gujarati, and Punjabi, which taken together account for about a million people!
Over 7 million people in the UK come under the category of black, Asian and ethnic minority.
The UK is an incredibly diverse place, full of many different ethnicities, languages, cultures & religions...
Black, Asian & Minority Ethnic

For nearly two decades we’ve been actively involved in these communities and cultures.

We endeavour to be constantly engaged with them so that we can properly relate to and understand the different sections of the communities we study. We conduct all of our research in participants’ first languages, using researchers from the communities themselves.

Our language capabilities cover: 

  • Arabic
  • Bengali
  • Cantonese
  • Hindi
  • Gujarati
  • Mandarin
  • Punjabi
  • Somali
  • Swahili
  • Tamil
  • Turkish
  • Urdu
  • Yoruba
Black, Asian & Minority Ethnic
Our research capabilities
We offer a suite of research methods that allow us to delve into and understand these different communities’ and cultures in ways that are most natural to them.


We utilise a range of methods when doing this:
Black, Asian & Minority Ethnic
Black, Asian & Minority Ethnic
Black, Asian & Minority Ethnic
Black, Asian & Minority Ethnic

How can our research capabilities benefit your organisation?

Combining our first-hand knowledge and understanding of the communities and cultures that we research, along with our full-service research capabilities, we can offer a range of ways to grow your organisation’s understanding of its BAME customers…

If you have a topic area that is specific to your BAME customers and want to know how we can help, get in touch! Please contact Ali Sims, Research Director on or Alex McCluckie, Associate Director on or give us a ring on 01663 767 857.


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