Thought Leadership in Market Research

Market Research Thoughts Leadership

Our Researchers are experts in their field. Passionate about their specialisms and core sectors, their commitment to ever expand the breadth of their subject knowledge ensures we are always on the front foot; whether it’s awareness of emerging market and consumer trends, key sector developments or the latest research methodologies, our experts make certain we have all bases covered.  

In this section you’ll find original thought leadership pieces written by research experts from across our organisation. These articles cover a wide range of topics but they have a common purpose; to share interesting, and valuable, observations on pertinent matters for both our sectors and specialist areas.

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My volunteering experience: a day of mock interviews and meaningful conversations

17th July 2025 15:49

All employee Partners at DJS Research have the opportunity to take a volunteer day during the year, but with so many valuable causes, schemes and initiatives to choose from it isn’t always easy to know what to do! In this article Senior Research Executive… Read more...


Why Online Research Communities should be in every researcher’s toolkit

26th June 2025 11:52

Why Online Research Communities should be in every researcher's toolkit Article by Senior Research Manager Amy Greenwood. When most people think of qualitative research, they picture focus groups in conference rooms, complete with flipcharts, marker pens… Read more...


What if your doctor were a GP(T)...?

21st May 2025 17:12

With evidence showing the use of AI is on the rise amongst GPs in the UK Research Director and Healthcare lead Charlotte Sykes and her team decided to investigate behaviours on the other side of the doctor’s table. Their recent survey of over 1,000… Read more...


Why volunteering matters: a day well spent with Waste into Wellbeing

10th April 2025 12:04

Article by Senior Research Manager, and not-for-profit lead, Amy Greenwood. Each year, every DJS employee Partner has the opportunity to spend a day volunteering, either in support of our charity of the year or engaging in a cause that resonates on a personal… Read more...


Engaging the next generation with actionable insights: reflections on the MRS Gen A-Z conference

20th March 2025 18:06

Research Director Helen Menzies and Senior Research Manager Jess Gillingham were thrilled to present alongside The Electoral Commission at the recent MRS conference, Generation A to Z. In this article Jess reflects on the day and summarises her key outtakes… Read more...


Why saying something and nothing could help you achieve your financial goals

19th December 2024 11:39

As we stare down the barrel of the leanest month of the year, our behavioural science lead Alex McCluckie observes a real gem of a psychological principle (which was adopted by the founders of an investment fund which boasted one of the greatest runs of all… Read more...


Bridging the Gap - consultation and creativity combined

11th December 2024 23:20

Earlier this year our Research and Creative Services teams worked on a hugely rewarding project for We Are Undefeatable, a collective movement supported by 15 leading health and social care charities to support people living with long term health conditions… Read more...

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