Unwrapping Christmas retail for the fashion sector

With Christmas as we know it in question this year due to the ongoing Coronavirus pandemic, our retail experts Gill Redfern and Rebecca Harris have been looking at what the current climate means for the fashion sector and what steps it needs to take to reassure shoppers coming back in-store once non-essential retails reopens its doors on the 2^nd December ...  

 

It is expected that the so-called ‘golden quarter’ for retailers, typically given a boost by key trading days such as Black Friday and Cyber Monday, will not be as lucrative this year as a result of government restrictions, rising unemployment, recession, and the closure of non-essential retail.

 

Even before the new lockdown measures were announced in England, 56% of consumers said that they plan to shop for more of their gifts online, compared to their Christmas shopping last year. 

 

"When consumers are able to return to bricks and mortar stores, retailers will need to offer additional reassurance to help shoppers feel comfortable and mitigate any anxiety", says Research Director, Gill Redfern, who heads up our fashion and retail research.

 

In our video, our retail team looks at how online retail may gain from the nation’s retreat from the high street this year, and how physical stores can attract customers back in-store when things start opening up again. 

 

If you'd like to contact our retail team, drop Gill or Rebecca an email - or call us on 01663 767 857