Opinion Exchange Panel
Market Research

At DJS Research, our in-house panel, Opinion Exchange, is an invaluable asset, giving our clients access to over 25,000 engaged participants. Here’s why having our own panel, in-house, is such a benefit for your research:

Ensuring Data Quality

We manage the panel ourselves, so we can ensure that all members are real, engaged individuals who are genuinely interested in taking part. We regularly clean the panel, removing inactive members, so you can rely on getting relevant insights from real people.

With the rise of bots and disengaged participants in online samples, quality can sometimes suffer. But at DJS Research, we take this seriously. We use strict checks to make sure only genuine, verified individuals are part of our panel. We also monitor activity and location to ensure the data we provide is accurate and trustworthy.

Complete Control and Flexibility

Having full control over the panel means we can respond quickly to your needs, whether it’s adjusting the sample or targeting specific groups. You’ll receive high-quality responses, with no compromise on data accuracy. We also grow our panel with our clients in mind, ensuring we attract the right people for you to engage with!

Access to Specialist Audiences

On top of our general panel, we’ve developed sub-panels that cater to more niche groups:

• Different Perspectives: over 8,000 individuals facing health, financial, or social vulnerability, providing valuable insights from these often-underrepresented groups.
• ChatterZone: our panel of nearly 8,000 children (with parental consent) and almost 6,000 parents, making it ideal for research focused on families and young people.
• VoicED : nearly 2,000 education professionals working within the teaching and education sector, offering in-depth insights into the field.

These sub-panels ensure we can reach the right people for your research, quickly and efficiently.

Engaging panellists for Better Data

We keep our panellists engaged and motivated with fair incentives, secure PayPal payments, and regular initiatives like prize draws. This means the data you receive will be from active, responsive participants who are genuinely interested.

In Summary: Powered by Opinion Exchange

Opinion Exchange gives you direct access to a well-managed, engaged panel, delivering reliable, high-quality insights. For more information, get in touch with our in-house panel team at Opex@DJSResearch.com