Market Research

Retail Market Research

Our specialist retail team has significant research experience across all aspects of retail market research and shopper insight.

Our specialist retail team works with brand owners, retailers (including pureplay and mail order businesses) and retail associations (including retail parks and shopping centres). We respond to each client brief with a bespoke market research approach, tailored to our clients’ requirements and budget. Our clients’ retail and shopper research projects often sit under one of three strands:

Customer / Shopper experience

Brand and communications

Product and packaging

U&A (Usage and attitude) research

Brand strategy

New product development

Customer segmentation

Brand/ad awareness tracking

Pricing and value research

Customer satisfaction

Communications development and testing

Packaging and labelling research

In-store shopper research

Value proposition development/testing

Category management research

Customer experience/ journey mapping


Product testing

Web usability



Our tailored research design may encompass both qualitative and/or quantitative methodologies and draws from other specialisms as required; our retail market research and shopper insight toolkit includes:

•    Accompanied shopping trips
•    Ethnography/digital ethnography
•    Eye-tracking
•    Focus groups (in person, via video or online platform)
•    In-store observation and intercepts
•    Online communities
•    Vox Pops

•    Online surveys
•    Face-to-face surveys
•    Hall tests
•    In-home user tests
•    Telephone surveys

Other approaches/specialisms
•    Semiotics
•    Behaviour Change theory

With more than twenty years of experience in the sector, we have worked with clients in a whole host of retail sectors, with particular expertise in the following areas of retail market research:

•    Convenience retail
•    Discounters
•    DIY
•    Electronics, technology and telecommunications
•    Fashion & apparel
•    Furniture & homewares
•    Grocery multiples
•    Off-trade
•    Opticians
•    Pureplay/e-commerce

Recent retail market research clients that we have conducted projects for include:

retail market research

Please feel free to have a look at our retail sector insights and research findings which can be found here: Retail Research Findings or for automatic updates follow our Retail Twitter account: @DJS_Retail

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