We have a wealth of experience navigating the complexities of market research across all aspects of the housing sector, from public and social housing (working closely with housing associations and local councils), to residential market research (working directly with landlords and private property organisations).

The introduction of Tenant Satisfaction Measures (TSM), by the Regulator of Social Housing (RSH), on 1st April 2023 tightened the accountability of all landlords. Mandatory adherence to these measures means that all housing providers are required to obtain feedback from their tenants and we can support this process end to end, from recruitment right through to results. Our wealth of experience conducting qual and quant surveys for a wide range of organisations – from public sector bodies to local and mayoral combined authorities, to third sector companies - means we are well placed to conduct this research at scale for any organisation.

Examples of the diverse range of research projects we’ve conducted within the housing sector include:

• Resident profiling / satisfaction research including but not limited to TSM research (and STAR surveys as they were formerly known)
• Research to understand tenant needs and develop services
• Research with audiences in vulnerable circumstances e.g. customers facing economic hardship, long-term unemployed, housebound residents etc.
• Resident surveys about where they live and the issues in their area
• Employability and skills surveys for tenants and residents
• Census surveys
• Other ad-hoc property research
• Participant recruitment for qual and quant field work of all sizes

Our team have managed nationwide projects in the housing industry, many of which have involved tenants or residents directly. Some of the companies that we have worked with include:

We tailor our approach, and the research methodologies we use, to cater for the needs of each project and each audience. Our suite of in-house resources include:

• Our CATI team, composed of specialists in both consumer and B2B research as well as interviewers with extensive experience of conducting surveys with tenants and vulnerable, hard to reach audiences
• A dedicated fieldwork department with vast experience of managing postal self-completion surveys, face-to-face to interviewing and depth interview and focus group recruitment for housing and residential property market research
• Team of data processing and online survey scripting staff who are skilled in designing online surveys built to encourage maximum participation and reduce drop-out
• Our in-house research panel, Opinion Exchange, which provides access to 20,000 actively engaged consumers across the UK
• Our Different Perspectives consumer panel, comprised of 6,000 people across the UK who are facing vulnerable circumstances today

Examples of large scale projects we have conducted include:

• Numerous large scale (1,000+ interviews) CATI projects for a major housing association, tracking resident satisfaction year on year
• Postal survey with residents and tenants for a medium-sized social housing provider
• 4,000 face-to-face interviews with residents for a City Council to understand residents' aspirations and views of council services

This client testimonial, from social housing provider The Riverside Group, is just one example of the positive impact of our work and the strength of client relationships we build:

“The customer analysis undertaken by DJS Research has proved invaluable for our organisation, it has had considerable impact both internally and has gained a wider audience by dissemination amongst National Housing Conference delegates".

"We are currently evaluating how to fully implement these pioneering research findings in future customer recruitment and retention strategy. We would have no hesitation in commissioning DJS Research in the future nor recommending them to others."

The Riverside Group

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