Sustainability
Market Research

Sustainability Market Research

Sustainability market research is a wide ranging area of study concerned with all aspects concerning the causes of climate change and endeavours to support a more sustainable future for our planet. Our work in the sustainability market research space encompasses: exploring and understanding consumer behaviour, testing behaviour change interventions and communication campaigns, as well as studying industry trends and initiatives.

Sustainability market research is invaluable to governments, NGOs, businesses and public sector organisations looking to understand consumer behaviour (and potential to change behaviour), gauge the demand for sustainable products and services, identify market gaps and opportunities and to develop effective strategies for improved sustainability.

Consumer awareness and demand for sustainable products and services has grown rapidly in recent years, coupled with a focus on living more sustainability and consuming less, in order to protect our planet’s resources. Our focus on sustainability at DJS Research has included a broad range of sustainability initiatives, including:

• Food waste reduction
• Food labelling: use by and best before dates
• Red meat consumption
• Reuse and refill (as an alternative to packaged goods)
• Single use plastics usage
• Recycling/digital deposit return schemes
• Green skills policy
• Circular economy
• Fashion with a conscience

Our researchers in the field of sustainability market research come with decades of experience in conducting research with consumers, retailers and brands and bring that wider knowledge and expertise to each sustainability project. In addition, we work with our in-house Behavioural Science Unit when designing research concerned with behaviour change interventions, to draw on their expertise in behaviour change modelling and human behaviour.

Whilst each organisations’ challenges are unique, we have provided a selection of sustainability market research case studies to pique your interest:

• Food waste comms campaign
• Digital deposit return scheme (DDRS) pilot
• Fresh produce storage advice

We also presented at the MRS Sustainability Summit in December 2023 alongside one of our key account clients (Mark Roberts from WRAP), watch the video of the research finding: How retailers can support customers shift their behaviour towards reuse and refill and away from packaged goods

For the latest updates and articles on sustainability market research topics please click on the links below:

Embracing Slow Travel: reducing our carbon footprint one journey at a time

We presented at the MRS Sustainability Summit 2023

What happens to the items you put in your mixed recycling bin?

Reuse & Refill: all wrapped up!

72% of business leaders want to advance sustainability initiatives but don't know how, finds survey

Customer expectation is the greatest driver for SMEs improving environmental sustainability, finds survey

Three in 10 organisations have no dedicated sustainability resource, finds poll