Case Study

Sectors: Sport, Leisure and Tourism
Service(s): Data Processing and Analysis, Face-to-face, Interpretation and Reporting, Project Design, Quantitative
Approach(es): Product Development and Proposition Testing

The Challenge

ASICS commissioned DJS Research to conduct a quantitative survey looking at the profile of those who walk as a hobby and/or wear footwear designed specifically for walking.

ASICS wished to gain a greater understanding of the walking footwear market, with a view to expanding into this market.

The Approach

DJS Research conducted over 300 face to face interviews with respondents who currently owned or were considering purchasing walking shoes.

Question areas included:

  • Where respondents walked
  • Types of footwear worn
  • Brands aware of and worn
  • Retailers aware of and used
  • Sources of information on brands and retailers
  • Future purchasing
  • Awareness of the ASICS brand
  • Likelihood of purchasing ASICS walking shoes/boots

The Results

The following chart shows the key findings from the research:




"DJS are an excellent team of experienced people, who took our fairly specialised needs, and met our high expectations with every aspect of our project together. They are a great bunch of people who went above and beyond to provide us with excellent service and were always available at the end of the phone to help".

Digital Marketing Co-ordinator, ASICS

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