The Challenge

Health charities supported by Sport England have developed an emotionally engaging media campaign titled ‘We Are Undefeatable’ with consistent messaging around motivating people with a long-term health condition to become more active.

DJS Research were commissioned to conduct a large-scale study to assess the impact of the campaign.

The Approach

There are multiple strands of research feeding into our campaign evaluation which include:

• Three waves of 2,000 interviews with people with long-term health conditions

• A six-month longitudinal qualitative community with 45 participants with long-term health conditions

• c. 300 quantitative and 45 qualitative interviews with staff within the health charities

• 30 in-depth interviews with key policy makers and healthcare professionals

The Results

The research has provided a comprehensive understanding of behaviours and attitudes towards physical activity amongst disabled people. It has also provided an understanding of the impact of the campaign on the target audience and recommendations for how the campaign can be improved in future waves.

Testimonial

"It's been a pleasure working with DJS over the past few years and the main reason for this is the trust that has developed through consistent, high quality work. I find the process of working with DJS very smooth and their advice invaluable, particularly on matters relateing to research methodology". 

Lead evaluator for the We Are Undefeatable campaign at Insight Angels