Voluntary Market Research Insights And Findings

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Donors trust charities more if they encourage complaints, survey finds

10th March 2015 10:38

A recent study by Future Foundation, a global consumer trends and insights agency, has found that donors trust charities more if they encourage complaints. The agency also suggested that receiving complaints will help boost their marketing success, as complaints… Read more...


Just 7 per cent of workers are given paid time off to volunteer

3rd February 2015 11:42

A recent survey of 2,029 British adults by Charities Aid Foundation has found that less than 10 per cent of employees are given paid time off work to volunteer. A further 22 per cent admitted that they are unsure whether paid time off in order to volunteer… Read more...


Charities Aid Foundation finds under-40s are more likely to become social investors

13th January 2015 12:50

A recent survey, which recruited over 1,000 people with an average wealth of £7.5 million, has found that well-off individuals under 40, are more likely to be existing social investors or more interested in becoming one. The research, commissioned by… Read more...


Pleas from peers make social media users more likely to donate to charity

26th November 2014 16:51

Research from the American Red Cross has revealed that personal messages from friends encourage social media users to donate to charity, more so than appeals from the charity themselves. Should a friend post on social media about helping a charity, 7 in 10… Read more...


Research finds profound lack of trust between the public and charities

30th October 2014 16:59

A survey by New Philanthropy Capital (NPC), has shown that over one third of British people have little or no trust in charities. NPC have stated that the findings should be a “wake-up call” for the not-for-profit sector. The survey hoped to achieve… Read more...


LinkedIn Users Most Charitable with Time and Money, Research Shows

13th October 2014 11:13

More than half (51%) of regular social media users in America said they hear about charity initiatives on social media before any other form of communication, according to a recent SurveyMoney Audience survey. In addition, almost half (46%) said they hear… Read more...


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