Media and PR Market Research Insights And Findings
75% of TV and film workers are currently not working, finds survey
September 2023
75% of TV and film workers are currently not working: A survey from film and TV union Bectu has found that 75% of TV and film workers are currently not in work, with 80% having their employment directly impacted by the USA industrial disputes. The survey… Read more...
87% of UK marketers view artificial intelligence as essential to their work, finds survey
September 2023
87% of UK marketers view artificial intelligence as essential to their work: A survey has found that 87% of UK marketers view AI as an important part of their marketing strategies, with 74% expecting programmatic investment in AI to grow throughout 2023.… Read more...
A third of people in the UK trust news media 'most of the time' finds global survey
September 2023
A third of people in the UK trust news media 'most of the time' finds global survey: A survey of people in the UK looking at attitudes towards the media has revealed that just a third of Brits trust the media 'most of the time' (33%) which… Read more...
A third of advertising and marketing professionals have been affected by stress or anxiety, finds survey
May 2023
A third of advertising and marketing professionals have been affected by stress or anxiety: A survey of advertising and marketing professionals has found that a third (33%) have been affected by stress or anxiety, with 14% of these saying that their stress/anxiety… Read more...
62% of arts PRs have considered leaving the industry in the last 12 months, finds survey
April 2023
62% of arts PRs have considered leaving the arts industry in the last 12 months: A survey has revealed that more than 3 in 5 people who work in the arts in either a PR role or a role with PR responsibilities in the UK have considered leaving the industry… Read more...
Trust in the media has grown in the UK, although trust levels are still amongst lowest in the world, finds survey
April 2023
Trust in the media has grown in the UK, although trust levels are still amongst lowest in the world: A survey has revealed that trust in the media is up in the UK, according to the most recent by PR firm Edelman. The research revealed that 37% of people… Read more...
