Automotive Market Research Insights And Findings
Automotive Market Research
Below you will find the latest automotive market research insights, automotive news and research findings. The most recent automotive articles can be found at the top.
The automotive market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.
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Poll Reveals The Cars Which Britons Find Sexiest When Driven by the Opposite Sex
September 2012
As part of a research project into Britain’s favourite cars, a poll of 1,876 people from across the UK by www.Breakeryard.com has uncovered which vehicles are considered most appealing by the opposite sex. Respondents were asked which car they thought… Read more...
Market Research Uncovers How Often Britons Wash Their Cars
September 2012
A survey commissioned by the AA covering 18,080 of its members has revealed how different Britons treat their cars in terms of keeping them clean. The findings indicate that well-off drivers tend to have dirtier cars - only 6% of vehicle owners from professional… Read more...
Online Poll Finds the Austin Mini Voted Best British Car Ever
August 2012
Market research has seen the original Mini voted by Autocar.co.uk members as the greatest British car ever made. The Austin Mini, launched in 1959, beat some tough competition to gain its crown, including the much-loved original Range Rover and the Jaguar… Read more...
Market Research Finds British Motorists Have Need for Speed
August 2012
As part of its annual Survey of Motorists, a YouGov study on behalf of car insurance specialists Admiral has revealed a worrying attitude to driving fast amongst Britons, since many motorists see speed limits as simply a guide rather than law. The market… Read more...
Reliability Survey Crowns Mazda MX-5 as Top Performer
August 2012
The latest annual reliability survey by What Car? Magazine has seen Mazda’s MX-5 sports car win the crown over more than 50,000 other vehicle contenders. Manufactured since 2005, Mazda MX-5s have been recorded as having a mere 4% failure rate. This… Read more...
Market Research Proves Used Japanese Cars Far more Reliable than Other Brands
July 2012
The latest survey by What Car? and Warranty Direct has revealed that Britons vote Japanese brands as the most reliable used cars to own. In the study of vehicles that are between three and 10 years old, Japanese manufacturers Honda, Toyota and Lexus were… Read more...
