Automotive Market Research Insights And Findings
Automotive Market Research
Below you will find the latest automotive market research insights, automotive news and research findings. The most recent automotive articles can be found at the top.
The automotive market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.
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Online Poll Finds the Austin Mini Voted Best British Car Ever
August 2012
Market research has seen the original Mini voted by Autocar.co.uk members as the greatest British car ever made. The Austin Mini, launched in 1959, beat some tough competition to gain its crown, including the much-loved original Range Rover and the Jaguar… Read more...
Market Research Finds British Motorists Have Need for Speed
August 2012
As part of its annual Survey of Motorists, a YouGov study on behalf of car insurance specialists Admiral has revealed a worrying attitude to driving fast amongst Britons, since many motorists see speed limits as simply a guide rather than law. The market… Read more...
Reliability Survey Crowns Mazda MX-5 as Top Performer
August 2012
The latest annual reliability survey by What Car? Magazine has seen Mazda’s MX-5 sports car win the crown over more than 50,000 other vehicle contenders. Manufactured since 2005, Mazda MX-5s have been recorded as having a mere 4% failure rate. This… Read more...
Market Research Proves Used Japanese Cars Far more Reliable than Other Brands
July 2012
The latest survey by What Car? and Warranty Direct has revealed that Britons vote Japanese brands as the most reliable used cars to own. In the study of vehicles that are between three and 10 years old, Japanese manufacturers Honda, Toyota and Lexus were… Read more...
Market Research Finds Rich UK Drivers Guilty of Not Washing Their Cars
July 2012
The latest AA survey has shown that wealthier drivers in the UK are guilty of not washing their vehicles, while poorer Britons are more proud of their cars. In total, only one in 17 car owners from professional and managerial backgrounds wash their car once… Read more...
Market Research Reveals the Car Manufacturer Rated Highest by Britons
May 2012
A survey of 18,000 UK car owners by JD Power and What Car? Magazine has found Jaguar crowned top of the list for cars that Britons are most satisfied with. Editor-in-chief of What Car?, Chas Hallett, commented: “This study shows that customers are really… Read more...
