FMCG Market Research Insights And Findings
FMCG Market Research
45% of FMCG brands report sales being negatively affected by COVID-19
June 2020
45% of FMCG brands report sales being negatively affected due to COVID-19: A survey has revealed that more than 45% of FMCG brands questioned in a recent poll have been negatively impacted by the coronavirus pandemic. The survey by FMCG mobile app,… Read more...
COVID-19 survey reveals experiences of consumers in trying to access essential items
May 2020
COVID-19 survey reveals experiences of consumers in trying to access essential items: A survey carried out by Loughborough University in April has revealed insight into the experiences of people trying to buy essential food items in the wake of the coronavirus… Read more...
Global survey reveals 50%of consumers are shopping with health in mind, due to COVID-19
May 2020
Global survey reveals 50% of consumers are shopping with health in mind, due to COVID-19: A global survey by Accenture has found that half the respondents polled across 15 countries said they have been shopping more health consciously since the pandemic… Read more...
Sainsbury's was the cheapest supermarket of 2019, according to Which? poll
February 2020
Sainsbury's was the cheapest supermarket of 2019, according to Which? poll: An annual piece of research conducted by Which? has found that Sainsbury's was the cheapest supermarket of 2019. The conclusion was reached after the consumer group… Read more...
Packaging company survey reveals consumers would pay more for food products with less plastic
November 2019
Packaging company survey reveals consumers will pay more for food products with less plastic packaging: A study of European consumers has found that the majority would pay more for food products if they contained less plastic packaging. The research… Read more...
FMCG brands make up over 20% of the top 100 Most Connected Brands 2019, reveals survey
October 2019
FMCG brands make up over 20% of the top 100 Most Connected Brands 2019,A survey looking at the brands consumers have the most emotional connection to and are 'the most indispensible to consumers' daily lives' has revealed that amongst the tech… Read more...
