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FMCG Market Research

FMCG brands make up over 20% of the top 100 Most Connected Brands 2019, reveals survey

24th October 2019 10:52

FMCG brands make up over 20% of the top 100 Most Connected Brands 2019,A survey looking at the brands consumers have the most emotional connection to and are 'the most indispensible to consumers' daily lives' has revealed that amongst the tech… Read more...


64% of FMCG shoppers open to trying a new brand, reveals survey

9th July 2019 16:47

64% of FMCG shoppers open to trying a new brand: A recent survey has found that 64% of FMCG shoppers are open to trying a new brand. The research also found that FMCG shoppers are most loyal to their grocery brand with 41% sticking with their favourite for… Read more...


Men are more likely to think about what a brand says about them than women, suggests poll

29th May 2019 12:40

Men are more likely to think about what a brand says about them than women: A survey for New Macho, part of brand agency, BBD Perfect Storm, looking at the extent to which FMCG brands reflect a person's values suggests that men are almost twice as… Read more...


Half UK consumers open to paying more for products with eco-friendly packaging, finds poll

25th April 2019 15:47

Half of UK consumers open to paying more for products with eco-friendly packaging: A survey of consumers focussing on their use of plastic packaging has found that 50% would be willing to pay a higher price for goods if they were housed in non-plastic… Read more...


Over a quarter of UK consumers planning to stockpile ahead of Brexit, reveals survey

14th March 2019 16:23

Over a quarter of UK consumers planning to stockpile ahead of Brexit: As Brexit uncertainty and the possibility of leaving the EU without a deal intensifies, a survey has revealed more than a quarter of consumers are starting to think about stockpiling groceries… Read more...


Brits planning to save £1600 by reducing spending in 2019, reveals survey

7th February 2019 16:30

Brits planning to save £1600 by reducing spending in 2019: More than half of those polled (56%) in a spending habit survey have said they plan to cut down on buying products this year - with an average save of £131 each month - equating to £1572… Read more...


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