Media and PR Market Research Insights And Findings

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Beauty marketers choosing social media 'influencers' over celebs, survey reveals

14th June 2018 10:56

Beauty marketers are choosing social media 'influencers' over celebs: Celebrities are no longer the premier choice for beauty marketers when it comes to promoting products or activities. Instead, ‘influencers’ on social networking and… Read more...


People in Europe with populist views trust news media less, survey suggests

8th June 2018 10:31

People in Europe with populist views trust news media less: A recent survey by US think tank, Pew Research Centre, has found Europeans with populist views tend to trust the news media less. The poll of 16,000 people in eight western European countries also… Read more...


71% of journalists say public has lost trust in media, survey reveals

8th June 2018 10:31

71% of journalists say public has lost trust in media: A major survey of journalists around the world has shown that the majority believe readers have lost trust in the media. The survey was conducted by online marketing company, Cision, and polled 1,355… Read more...


Marketing professionals call for more diversity, according to recent survey

30th January 2018 17:32

Marketing professionals call for more diversity, according to recent survey: Based on the responses of US, UK and Australian marketing professionals, research revealed that brands are looking to represent modern families, as opposed to the former traditional… Read more...


Young people are increasingly exposed to fake news, according to recent research

7th December 2017 10:48

Young people are increasingly exposed to fake news, according to recent research: According to the Office of National Statistics, 99% of 16-54 year olds have recently used the internet, however figures have shown that those younger than the age of 16 are… Read more...


Radio is classified as the UK’s most trusted news source, according to new survey

5th December 2017 19:09

Radio is classified as the UK’s most trusted news source, according to new survey: Following the Government’s deregulation proposals for commercial radio, out of 1,200 commercial radio listeners over three quarters (77%) classify radio as a trustworthy… Read more...


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