Sport, Leisure and Tourism Market Research Insights And Findings
Sports Market Research
Below you will find the latest sports, leisure and tourism market research insights, sports news and research findings. The most recent sports articles can be found at the top.
The sports market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.
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Survey Shows Cycling is Rising in Popularity in England
July 2014
Sport England’s (SE) Active People Survey (APS) has highlighted a statistically significant increase in the number of people who have taken up cycling at least once a week. SE’s latest survey, which covers April 2013 to April 2014, has shown there… Read more...
Survey Shows Brazilian, UK And US Consumers Are Unclear About World Cup Official Sponsors
June 2014
Research done by GlobalWebIndex has shown that 38% of UK, US and Brazilian consumers incorrectly think MasterCard is an official World Cup sponsor, even though it has not been a benefactor since 2006. Over two thirds (63%) of Brazilians thought MasterCard… Read more...
Study Shows England’s Hopes And Interest For The World Cup Have Reduced
June 2014
A study completed by YouGov has shown that England’s hopes and interest have diminished ahead of this year’s World Cup. At the end of 2009 Paddy Power’s odds for England to lift the trophy were 11/2 this year, however, their chances have… Read more...
World Cup: Official Sponsorship Important To Young Consumers
June 2014
A recent survey, conducted by Voxburner, shows that 66% of 16 to 24 year olds in the UK said it matters if brands celebrating sports events, such as the World Cup or Olympics, are official sponsors and feature on the relevant logo. The study, which was carried… Read more...
US Market Research Survey Shames Airlines with the Rudest Flight Attendants
May 2014
Airfarewatchdog conducted the poll with 3,400 frequent fliers, asking them to assess which airline had the rudest in-flight attendants. Spirit Airlines got a quarter (26%) of the vote, easily beating Air Canada, which came in second with fourteen per cent… Read more...
Survey - Australians Plan to Increase Travel Spend
May 2014
According to TripAdvisor’s TripBarometer survey, the annual global average spend on travel is $5498 but in 2014 Australian travellers plan to spend an average of $13,831. The accommodation and traveller survey showed a rise in plans made by Australian… Read more...
