Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

More than Two-Thirds Of Professionals See Social Media As A More Reliable Source Of Public Sentiment Than Traditional Focus Groups

November 2013 - Media and PR

Research carried out by Crimson Hexagon has discovered that more than two-thirds (72%) of digital marketing and advertising executives say that social media is crucial for advertising success. Social media has been found to be a more reliable source of public… Read more...

Survey Reveals British Travellers Are Still Perplexed By Tipping Standards

November 2013 - Sport, Leisure and Tourism

New research carried out by travel money provider ICE (International Currency Exchange) has revealed that despite the surge in overseas travel in the last 30 years and with the increased exposure to many different tipping customs around the world, tipping… Read more...

Survey Reveals Provocative Pop Stars Dreaded By Parents

November 2013 - Public Consultation

New research carried out by Netmums has revealed that parents are becoming increasingly worried about their children copying provocative dance moves and sexual song lyrics by pop stars such as Miley Cyrus and Rihanna, some parents claiming it’s sending… Read more...

Survey Finds Digital Technology Is Helping To Boost Performing Arts Audience Figures

November 2013 - Information Technology

New research carried out by Nesta and the Arts Council England has revealed that around a third (31%) of performing arts organisations in England are enjoying a significant boost to audience levels thanks to digital technology. Around half (51%) of venues… Read more...

Utility Market Research Shows Executives Believe That The Benefits of Smart Grids and Smart Meters Will Exceed Industry Forecasts

November 2013 - Utilities

According to a recent survey, more than two-thirds of utilities executives believe that the benefits of smart grids and smart meter deployments – including improved customer service, reliability and outage response – will exceed original industry… Read more...

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