Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

63% of households relied on credit cards or overdrafts to cover Christmas, finds survey

February 2023 - Financial Services

63% of households relied on credit cards or overdrafts to cover Christmas costs: A consumer survey has revealed that 63% of households relied on credit cards or overdrafts to pay for Christmas presents and other festive costs. The survey was conducted… Read more...

83% of marketers believe it is more effective to focus on quality rather than quantity when it comes to content, finds survey

February 2023 - Media and PR

83% of marketers believe it is more effective to focus on quality rather than quantity when it comes to content: A survey of marketers has revealed that less can be more when it comes to content, with 83% of respondents saying they believe it's more effective… Read more...

44% of UK retailers left with excess stock after Christmas and New Year discounting, finds survey

February 2023 - Retail

44% of UK retailers left with excess stock after Christmas and New Year discounting: A survey of UK retailers has found that 44% were left with excess stock, even after post-Christmas discounting, with baby and toddler goods the most affected sector.… Read more...

Women from lower income households less likely to call GP than higher-income counterparts, finds survey

February 2023 - Health

Women from lower income households less likely to call GP than higher-income counterparts: A survey of women designed to learn more about the health and wellbeing of girls around the world has found that women from higher-income households are more likely… Read more...

22% of kidney cancer patients were initially misdiagnosed, reveals survey

February 2023 - Pharmaceutical

22% of kidney cancer patients were initially misdiagnosed: A survey of patients by Kidney Cancer UK has revealed that more than a fifth of patients were initially misdiagnosed, with almost half the respondents polled (48%) reporting that their kidney… Read more...

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