Market Research Finds Physical Format Music More Popular Than Digital Downloads

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22nd April 2014 12:27 - Media and PR

Findings from a new survey conducted by ICM Research suggest that physical formats are still more popular than digital downloads for purchasing music. In the last year, three fifths (57%) of the 2,030 respondents had bought a CD, while two fifths (39%) had purchased an MP3 download.

Analysts suggest that more than a tenth (15%) of people buy CDs, vinyl and cassette tapes with no intention of ever listening to them – they are purchased simply to own the physical copy.

Maurice Fyles, who worked on the research ahead of Record Store Day, said:

"There's definitely a novelty value with cassettes at the moment, particularly as we suspect a high proportion of them are collectibles sitting on a shelf and never played."

When it comes to buying music, Brits spend more money online than on the high street, mainly because it’s convenient (70%). Four in ten (41%) spend more online in a single visit, three in ten (29%) spend more in store per visit. This difference is least marked in 28-34 year olds (30% spend more in store; 34% more online), while the older music buyers (aged 35+) tend to spend more online.

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