Research identifies Activia’s World Cup ad, featuring Shakira as the most shared advert of 2014

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20th November 2014 16:52 - Media and PR

Research commissioned by Unruly has found that The World Cup advert by Activia is the most shared advert of 2014. The successful advertisement earned a whopping 5.8 million shares across social media channels such as: Facebook, Twitter and the blogosphere.

It was found that 5 in 10 of 2014’s Top 20 Global Social Video Ads Chart focused on the World Cup, whether being specifically World Cup themed, or being made by sponsors.

Highlighting the success of November’s Christmas adverts, BBC’s God Only Knows and John Lewis’ Monty the Penguin have already made their way onto the list.

Unruly’s EMEA MD Oliver Smith claimed that the speed of sharing adverts on social media has increased since 2013.

Smith also said that 42% of social shares happened within the first 72 hours after the launch of the advert. This is a 17% increase since 2013.

He also believes that companies must jump on the social video bandwagon or risk losing prospective online buzz.

The top 20 adverts of 2014 are:

1. Activia and Shakira - La La La (Brazil 2014) ft. Carlinhos Brown (5,819,822 shares)

2. 20th Century Fox - Devil Baby Attack (2,153,236 shares)

3. Nike - The Last Game (2,151,148 shares)

4. Budweiser - Puppy Love (1,976,253 shares)

5. Cardstore - World’s Toughest Job (1,894,721 shares)

6. Wren - First Kiss (1,548,628 shares)

7. Always - #LikeAGirl (1,482,633 times)

8. Nike - Winner Stays (1,431,721 shares)

9. Thai Life Insurance - Unsung Hero (1,289,592 shares)

10. DTAC - The Power of Love (1,101,023 times)

11. Castrol - Footkhana: Neymar Jr. v Ken Block (1,409,656 shares)

12. Save The Children - Most Shocking Second a Day (973,164 shares)

13. Disney Frozen - Let It Go Singalong (896,324 shares)

14. FCKH8 - Potty Mouthed Princess Drops F-Bomb for Feminism (813,436 shares)

15. Volkswagon - Eyes on The Road (805,766 shares )

16. Coor Down - Dear Future Mom (804,082 shares)

17. John Lewis - Monty the Penguin (770,187 shares)

18. BBC Music - God Only Knows (725,867 shares )

19. Procter & Gamble - Thank You, Mom - Pick Them Back Up (688,364 shares)

20. KLM - Lost and Found Service (670,401 shares)<!--[endif]--></body-->

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