Study Finds UK Advertising Spend To Slow in 2011 but Rise in 2012

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22nd June 2012 15:21 - Media and PR

New research by the Advertising Association/WARC has shown that UK ad spend will slow to 2.9% this year as the marketing industry tightens its belt because of fears about the state of the economy.

The results of the Advertising Association/WARC Expenditure Report also confirms that in 2010, the total spend on advertising expenditure grew by 6.9% to reach £15.5bn - despite slow single digit economic growth. The biggest boost came in the final quarter of 2010, with TV and direct mail channels seeing the largest increase in ad spend.

Although last year showed positive growth, the study predicts growth in 2011 will slip to 2.9% but thereafter rise to 5.5% in 2012 because of increased activity related to the 2012 Olympic Games.

Chief Executive of the Advertising Association, Tim Lefroy, commented: "These are good news figures, not just for the advertising sector itself, but for UK business more widely. Rising ad spend reflects investment in sales by business, growth in media and content and, ultimately, signals a competitive, healthy UK economy."

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