Media and PR Market Research Insights And Findings

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Survey finds 1 per cent of UK TV shows have a BAME director

19th November 2015 17:15

A recent survey by industry body, Directors UK, has revealed that only 1.5 per cent of UK TV programmes are directed by a black, Asian or ethnic minority (BAME) director. Further to this, the period drama category has no BAME directors. The survey of 55,675… Read more...


Survey finds the public support the BBC’s online journalism

11th November 2015 10:47

The BBC have recently stood up against the critics who said that the organisation should stop publishing online journalism by commissioning a piece of research which revealed that the public largely support the BBC’s online media, despite it making… Read more...


Marketing budgets are increasing, survey finds

28th October 2015 10:55

A report into marketing spend has revealed that marketing budgets are expected to increase for the tenth quarter in a row, on the back of concerns about the global economy as marketing professionals demand greater accountability. Of the companies in the survey,… Read more...


Survey finds media agencies may be used less by 2020

5th October 2015 13:23

A recent marketing and media survey- conducted by media consultancy, MediaSense - has revealed that marketing professionals will use media agencies less by 2020, meaning more marketing activities will be conducted in-house. The survey comprised of several… Read more...


Survey finds many underestimate the effect advertising has on newspaper funding

9th September 2015 11:28

According to a survey by video advertising specialist, Teads, consumers do not appreciate how much contribution advertising revenue has on funding high quality editorial. Carried out during August 2015, the survey of more than 2,000 adults revealed that 62… Read more...


American Press Institute survey explores the views of journalism, communications graduates

17th August 2015 18:14

The American Press Institute has conducted what’s believed to be the largest survey ever of journalism and communications graduates, with the aim to explore the challenges journalists face today, helping to achieve the overall goal of defining 21st… Read more...


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