Media and PR Market Research Insights And Findings

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Greater ROI for programmatic advertising, survey finds

30th March 2016 10:23

According to a recent survey by the digital marketing experts, AdRoll, the majority of marketing professionals believe that programmatic adverts provice a greater return on investment (ROI) than traditional media. The market researchers spoke with 220 senior… Read more...

Survey finds British media is most biased and right-wing in EU

26th February 2016 11:40

According to a research piece of market research into the British media, the British press has been names the most biased and right-wing out of seven major European nations. The market researchers surveyed seven major European nations to find out how the… Read more...

NFL Super Bowl 50 ads considered entertainment, not marketing, survey finds

8th February 2016 12:21

A media and PR survey into NFL Super Bowl 50 advertisements – which was conducted in the month before Super Bowl Sunday – has revealed that viewers consider the adverts, which air during the game, as entertainment, as opposed to marketing, although,… Read more...

Survey finds 109 journalists were killed in 2015

18th January 2016 15:16

According to a survey, which documented the potentially deadly dangers which journalists face all over the world, at least 109 journalists were killed in crossfire, bombs or targeted killings in 2015. Figures from the International Federation of Journalists… Read more...

Parents are more concerned with raunchiness in films, rather than violence

21st December 2015 10:45

A recent survey, commissioned by the Classification & Rating Administration, has revealed that American parents are far more concerned by the appearance of sex in films, rather than violence - realistic or not. The survey, entitled the 2015 Parents Ratings… Read more...

Survey finds 1 per cent of UK TV shows have a BAME director

19th November 2015 17:15

A recent survey by industry body, Directors UK, has revealed that only 1.5 per cent of UK TV programmes are directed by a black, Asian or ethnic minority (BAME) director. Further to this, the period drama category has no BAME directors. The survey of 55,675… Read more...

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