Media and PR Market Research Insights And Findings

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Majority cannot differentiate between fake and real news reports, survey finds

21st February 2017 10:40

Majority cannot differentiate between fake and real news reports, survey finds: A recent media survey by Channel 4 has revealed that less than 5 per cent of people were able to correctly tell the difference between fake news articles and real articles when… Read more...


20 per cent of consumer media consumption is influencer content, survey finds

27th January 2017 13:20

20 per cent of consumer media consumption is influencer content, survey finds: According to a survey conducted by PR and content agency, Good Relations, consumers are increasingly viewing influencer content to help them make decisions about purchasing products,… Read more...


Survey finds demand means advertisers are working 70 hour weeks to keep up

23rd November 2016 15:22

Survey finds demand means advertisers are working 70 hour weeks to keep up: A recent media and PR survey by Prudential has revealed that more than 25 per cent of advertising professionals are working more hours than they were a year ago. According to Prudential,… Read more...


60 per cent of marketers are not being sufficiently trained in media

7th November 2016 18:06

60 per cent of marketers are not being sufficiently trained in media: According to a recent survey of media agency marketers and senior brand marketers, entitled ‘ID Comms' 2016 Training Survey’, many major brands are not sufficiently investing… Read more...


More money to be spent on social advertising, survey finds

4th October 2016 18:12

More money to be spent on social advertising, survey finds: According to a recent report, American marketing professionals are getting ready to increase their spend on paid advertising on social media in the upcoming 12 months as a result of the decline in… Read more...


PRs are not up to the job, journalists claim

2nd September 2016 12:57

PRs are not up to the job, journalists claim: According to the findings of a media and PR survey by the Press Gazette and PR Week, nearly 50 per cent of journalists do not think that PRs are up to scratch. The survey aimed to explore the opinions of media… Read more...


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