Global Bioscience Market Research Underway At DJS Research Ltd

23rd September 2014 12:58

DJS Research is currently engaged in a global market research study for one of the world’s largest chemical and bioscience companies – with research taking place across six markets in North America, South America, Europe and Asia Pacific.Global Market Research Agency

As part of this, Julie Rundall, Senior Research Executive and a specialist in biosciences and industrial sector market research, completed a series of qualitative research interviews with manufacturers and vertically integrated companies specialising in the production of feeds for swine and poultry.

Julie carried out face to face research with the target audience in Georgia and Minnesota, both in the United States of America, covering a total distance of around 8,500 miles (around a third of the circumference of the Earth).

The research, which initially consists of a qualitative study across the United States, Brazil, Spain, the Netherlands, China and Vietnam, will be followed up by a quantitative stage to help quantify and validate the qualitative findings.

Speaking about the research, Julie said:

“For global brands such as our client in this instance, it’s imperative that they understand their positioning and the needs of their customers across the entirety of their reach. What this piece of research has shown, is that even within the same country there are differences in expectations and customer needs.

“ It’s fantastic to be part of a market research agency which has the global capability to be able to provide insights across the full range of international markets, and I’m looking forward to delivering our findings and final recommendations in the near future.”

International Market Research Agency

International Market Research Agency

This is the latest in a series of international projects for DJS Research, and the company has now completed projects in more than 70 countries in recent months, including Bangladesh, Turkey, the United Arab Emirates and numerous countries with sub-Saharan Africa for instance. The agency offers international research across the full range of methodologies – including qualitative and quantitative face to face, online and telephone market research.

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