Get In Touch


Approved Suppliers For...

DJS Company News

  • Global Bioscience Market Research Underway At DJS Research Ltd
    Tue, 23rd Sep 2014
    DJS Research is currently engaged in a global market research study for one of the world’s largest ...... Read More

E-News Sign up


Market Research Insights

  • Survey Shows Majority of Midwestern Americans Support Renewable Energy
    Tue, 16th Sep 2014 According to a recent survey, the majority of Midwestern-based Americans believe that renewable energy, such as wind and solar ......Read More
  • Study Shows Many Consumers Do Not Trust Energy Suppliers
    Thu, 3rd Jul 2014 A large-scale study, conducted for Smart Meter Central Delivery Body (SMCDB), has found that many Britons do not trust ......Read More
  • Survey Shows Energy Executives Think US Can Be Energy Independent by 2030
    Tue, 1st Jul 2014 Almost three quarters (73%) of senior energy executives believe the US can achieve energy independence by 2030 or sooner, ......Read More
  • American Consumers Financially Driven to Demand Response Programmes
    Tue, 24th Jun 2014 Results from parago’s energy survey shows that although awareness for demand response programmes (DRP) is low, with the right ......Read More
  • Utility Survey Finds A Third Of Smart Meter Customers Saving Up To £75 A Year
    Mon, 17th Feb 2014 More than half of households using smart meters, which will be in every home in the UK by 2020, ......Read More
  • Survey Finds Half of Kenyans Paying Utility Bills Via Mobile Money
    Wed, 22nd Jan 2014 According to a new survey commissioned by the Kenya Bankers Association (KBA) in conjunction with Think Business, almost half ......Read More
  • Utility Market Research Shows Executives Believe That The Benefits of Smart Grids and Smart Meters Will Exceed Industry Forecasts
    Tue, 12th Nov 2013 According to a recent survey, more than two-thirds of utilities executives believe that the benefits of smart grids and ......Read More
  • Survey Finds Consumers Still Worried About Energy Prices
    Mon, 11th Nov 2013 The latest research carried out by the Department of Energy and Climate Change (DECC) shows that although the majority ......Read More
  • Survey Discovers That Wind and Solar Farms Have Been Accepted By Tourists
    Fri, 8th Nov 2013 According to new research, holiday makers in Britain are becoming more tolerant of wind and solar farms, accepting them ......Read More
  • UK Pays Less Than European Average For Gas and Electricity Despite Energy Price Rises
    Mon, 21st Oct 2013 Npower this morning became the third of the Big Six energy giants to increase the cost of ......Read More
  • Survey Reveals More Than Nine in Ten Major Energy and Utility Providers See Shifting Role by 2030
    Mon, 14th Oct 2013 Business models that have underpinned the global utilities industry for the past century are under increasing threat from changing ......Read More
  • Survey Reveals Why Utilities Consumers Do Not Switch Energy Providers
    Mon, 30th Sep 2013 Levels of switching between providers in the energy industry are at an all-time low, with only a tenth (16%) ......Read More
  • Survey Finds Utility Investing in Mobility to Boost Productivity
    Tue, 17th Sep 2013 A recent IDC Energy Survey, of 119 utility companies’ shows that two fifths (40%) in Europe, the Middle East ......Read More
  • Survey Discovers Heating Bills Concern Four Fifths of UK Population
    Fri, 6th Sep 2013 A recent BBC Radio 5 Live survey, conducted by ComRes, suggests that more than a third (38%) of people ......Read More
  • Survey Finds Consumers Failing to Switch to Better Gas and Electric Deals
    Wed, 4th Sep 2013 The National Consumer Agency survey found that, among respondents, almost half (48%) of Irish consumers have never bothered comparing ......Read More
  • Annual Survey Shows Utility CEOs Starting to Partner with Customers and Engage with Employees
    Mon, 19th Aug 2013 The sixteenth annual CEO survey (2013), reports that more than nine in ten power and utility CEOs say customers ......Read More
  • Market Research Study Shows Utilities Not Seizing Smart Grid Data Potential
    Wed, 31st Jul 2013 Oracle, a leading American multinational computer company, recently released the latest version of “Utilities and Big Data: Accelerating the ......Read More
  • Market Research Survey Questions Green Investment Bank on Power to Deliver Lower Carbon Targets
    Mon, 22nd Jul 2013 A recent survey, conducted by Invest in Cornwall, shows that three fifths (61%) of respondents believe that the three ......Read More
  • Market Research Reveals Six Companies Dominate British Electricity
    Mon, 8th Jul 2013 Research shows that Centrica (British Gas), E.ON, SSE, npower, EDF  Energy and ScottishPower currently generate four fifths ......Read More
  • Market Research Finds Lack of Consumer Trust in Utilities
    Mon, 1st Jul 2013 A global survey carried out by Accenture, which interviewed 11,154 residential consumers in 21 countries, found that ......Read More
  • Market Research Finds Households Overcharged in Utilities Bills Last Year
    Mon, 24th Jun 2013 The study, undertaken by uSwitch, shows that seven in ten households were overcharged by around £200 in ......Read More
  • Poll Highlights Consumer Confusion over Energy Efficiency Technologies
    Wed, 12th Jun 2013 Utility market research commissioned by Rexel Northern European Zone has shown that as many as nine in ten Britons ......Read More
  • Market Research Finds UK Consumers Worried about Smart Meter Hacking
    Tue, 30th Apr 2013   A poll by security firm Tripwire has shown that many UK consumers are against smart meters because they ......Read More
  • Survey Finds Rising Number of Britons in Debt Due to Soaring Energy Prices
    Tue, 9th Apr 2013 A new survey covering 2,000 Britons by comparison website uSwitch has discovered that an escalating and alarming number of ......Read More
  • Market Research Highlights Most Moaned About ISPs
    Thu, 28th Mar 2013   Watchdog Ofcom has revealed the latest satisfaction results when it comes to Broadband providers in the UK. Their ......Read More
  • Satisfaction Survey Finds UK Consumers Fed Up with Big Six Energy Companies
    Wed, 23rd Jan 2013 The latest survey of more than 10,000 Britonsby comparison website Which? has shown that despite the ‘Big Six’ energy ......Read More
  • Consumer Study Sees Britons Putting Off Switching to Cheaper Energy Supplier
    Fri, 30th Nov 2012 According to a survey covering 2,000 adults across the UK by Eon, there is reluctance amongst people to switch ......Read More
  • Market Research Sees UK Businesses Worried about Energy Supply
    Mon, 12th Nov 2012 According to a new survey by the British Chambers of Commerce, UK businesses are becoming increasingly concerned about the ......Read More
  • Poll Shows Britons Overpaying On Utilities Bills
    Tue, 6th Nov 2012   A recent study conducted by has shown that energy companies are holding a collective total of £1.2billion ......Read More
  • Market Research Reveals East West Divide in Energy Costs
    Wed, 3rd Oct 2012 The Quarterly Price Survey (QPS) by independent price comparison service has uncovered the worrying fact that the poorest ......Read More
  • Survey Shows Risks of Using Non-Registered Gas Engineers
    Tue, 11th Sep 2012 Research released by Gas Safe Register, the government approved registration scheme for gas engineers in the UK, suggests that ......Read More
  • Figures Show US Solar Panel Installations Spiked in Second Quarter of 2012
    Tue, 11th Sep 2012 According to figures released by GTM Research and the Solar Energy Industries Association, the amount of photovoltaic ......Read More
  • Survey Finds Many Britons Struggling to Pay High Energy Bills
    Thu, 30th Aug 2012 Market research by comparison website has discovered that the weak economy has left Britons struggling to meet the ......Read More
  • Market Research Finds Majority of Britons Clueless about Smart Meter Benefits
    Wed, 22nd Aug 2012 According to a series of surveys commissioned by the Government, many people in the UK are needlessly losing money ......Read More
  • Market Research Finds Britons Wasting Billions on Overpriced Energy Suppliers
    Thu, 12th Jul 2012 An in-depth survey of over 2,100 energy consumers across the UK has shown that British households are wasting £4 ......Read More
  • Survey Reveals Appalling Waste of Money Caused by Leaving Electrics on Standby
    Wed, 27th Jun 2012 Ground-breaking market research into the UK’s energy use has uncovered some shocking data - the nation is currently wasting ......Read More
  • Survey Demonstrates Britons Want Environmentally Friendly Wind Power
    Fri, 20th Apr 2012 Recent market research carried out on behalf of RenewableUK has revealed strong support amongst Britons for wind power as ......Read More
  • Poll Finds Proposed Rise in Fuel Prices Could Cost Some Britons Their Job
    Wed, 21st Mar 2012 A poll of 16,647 of its members by the AA has found that some Britons will have to change ......Read More
  • Market Research Uncovers UKs Top Electricity Provider
    Wed, 11th Jan 2012 A new Which? survey measuring consumer satisfaction with their electricity supplier has found Good Energy taking the crown for ......Read More
  • UK Public Support Nuclear Energy But Not Near Their Homes
    Fri, 9th Sep 2011 A Populous poll conducted in August has revealed that 41% of people think that the benefits of nuclear power ......Read More
  • Consumer Attitudes Towards Smart Metering
    Fri, 26th Aug 2011 On June 22nd 2011 Ali Sims, who heads up Utilities Research at DJS ......Read More
  • Survey Shows Lack Of Consumer Trust In Energy Sales Agents
    Fri, 26th Aug 2011 Consumer Focus surveyed 1,878 consumers in May 2011 about their views on doorstep sales, with a particular ......Read More
  • Environmental Poll Shows UK Public Increasingly Concerned Over Water Usage
    Tue, 22nd Mar 2011 A survey published today, which was commissioned by Wildfowl & Wetlands Trust (WWT), showed the public have a growing ......Read More
Utilities and Energy Market Research

Utilities and Energy
Market Research

Utilities market research - including energy market research and water market research  – is a sector in which DJS Research has vast experience. We have worked with numerous regulatory bodies, water and energy companies and other utilities providers and service clients, some of which are pictured below, to deliver a range of qualitative and quantitative research projects utilising the full array of research techniques. We work for clients on either an ad-hoc or tracking basis, and currently provide customer service research on a daily basis for one of the world’s largest energy retailers.

Utilities and Energy Market Research


Water Market Research

The government’s Water Bill aims to deliver a more sustainable, resilient and customer orientated sector. Thus, the demand for market research among water companies has increased in recent years in anticipation of these changes. Indeed, in the last 2 years DJS Research has worked with 6 of the 10 WaSCs in England and Wales, carrying out market research with consumers and businesses across a range of areas:

  • Willingness to pay and acceptability research
  • Customer satisfaction (B2C and B2B) including SIM replica surveys
  • Key account research
  • Stakeholder research
  • Branding
  • Water demand research e.g. demand management surveys; research looking into future supply and demand options; research into saving water; water saving devices
  • Mains rehabilitation
  • E-Services
  • Billing
  • Communication

With the water sector due to open to all businesses in 2017, we anticipate that water companies will need to research a wide range of issues, such as:

  • Customer communication approaches
  • Differentiation through customer service
  • Innovation
  • Pricing and tariff research

In addition, it is likely that water market research will continue to focus on several key issues currently on-going in the sector, such as water demand management; metering and the potential need for a ‘Green Deal for water’.

Clients for whom DJS Research has recently carried out water market research projects have said:

"DJS Research took the time to understand our research requirements and responded with a professional proposal that added value to our research objectives and was also very good value for money. The whole project ran smoothly with no delays and was professionally managed throughout. I would be happy to use DJS Research for any future studies and would recommend them to others." United Utilities

“DJS has been carrying out customer satisfaction surveys for Southern Water since July 2010. The service provided has been excellent. The team are extremely flexible in meeting our needs and have been invaluable in assisting us in designing our surveys.” Southern Water

“Ali and Lyn were always friendly, approachable, professional and eager to provide a good service.” Yorkshire Water

The results of some of our utilities market research in the water industry were recently featured in Utility Week, a leading UK publication dedicated to utilities news.

Energy Market Research

We work with energy organisations on both the retail and distribution side of the industry and keep up to date with developments in the sector through attending energy market research events, electricity conferences and other relevant gatherings. Ali Sims has completed research on behalf of some of the UK’s largest energy sector bodies and is experienced in applying market research methodologies to a wide array of business problems.

Energy Market Research – Retail Experience

Research for Ofgem has highlighted growing consumer disengagement from the energy market with 70% of consumers neither switching supplier, tariff or payment method in 2012. The research also showed trust in energy suppliers to be on the decline.

Ofgem’s Retail Market Reform is the first step towards engaging consumers and building their trust. Under the reform, retailers are being asked to provide consumers with fewer, simpler tariffs and clearer explanations of what their options are. In a market where differentiation has been increasingly based on price, retailers are now looking at alternative ways of standing out e.g. through energy management or the provision of excellent customer service and the early signs are that companies trialling smart metering or who have introduced ECO are benefitting from higher levels of customer satisfaction and customer trust from those affected by such initiatives.

Ali Sims, who leads the utilities and energy market research team at DJS Research, has vast experience researching businesses, consumers and suppliers across a range of issues affecting the market including:

  • Customer satisfaction tracking
  • Customer needs  
  • Customer loyalty
  • Branding
  • Energy management
  • Pricing, tariffs and contracts
  • Energy services including Green Deal  and ECO

“I have been delighted with the research. As you already know I was very impressed with the qualitative interviews and the debrief was also very good.  The feedback I have received from others who attended was that they were impressed and found the findings useful and the debrief easy to understand and comprehensive. I was very pleased with the service that DJS offered as a whole and feel that they grasped the objectives of the project very well and understand the SME business well which enables them to get the best out of the respondents.” E.on

Energy Market Research - Distribution Experience

Energy network providers are facing numerous challenges as they try to juggle the evolving nature of electricity generation with the changing patterns in customer demand.

With usage of electricity predicted to increase in the future as more homes and cars become reliant on this mode of energy, providers are challenged with meeting the demands being placed on them at a low cost to customers.

Ofgem’s new RIIO aims to drive real benefits to consumers by incentivising DNOs to meet the challenges of delivering a sustainable energy sector at a lower cost. The Energy and Utilities team at DJS has extensive experiencing of conducting research for DNOs and can help providers meet these challenges by conducting research with customers. Our experience covers:

  • Customer needs research covering outages; connections and excavations
  • Vulnerable customer research – sensitively conducted with customers and charities

With increasing focus being placed on the needs of small service connections and vulnerable customers, we are well placed to help DNOs better understand these audiences.

Utilities Market Research - Regulatory and Other Industry Bodies

We have also carried out research for Consumer Focus which relates to complaints in the Utilities sector and is available in the public domain. In addition, we have also carried out research with low-income energy customers in Wales, in to the potential for collective switching. This was again completed on behalf of Consumer Focus (now Consumer Futures) and can be found here.

In addition, we have carried out research for the likes of HW Martin Waste, Go-Lo Macclesfield (a community interest company focusing on sustainable living), Artesia Consulting (a company helping to facilitate sustainable management of water resources) and Echo Managed Services, an organisation providing water management services to public and private sector bodies.

If you would like to see our most recent edition of Insights for this sector, detailing the latest research findings, please click here.

Please feel free to have a look at our Utilities sector insights and research findings which can be found here: Utilities Market Research Findings or for automatic updates follow our Utilities Twitter account: @DJS_Utilities                        

View recent case studies


Advanced Search

What we do

Who we work for

Our approaches


Company / individual memberships with


Registered with

CQS ISO Information Commissioner CQS

Charity of the Year


Our Sister Site

Market Research World