6 in 10 LinkedIn users say just a fifth of their connections are valuable, according to survey

About The Authors

4th February 2020 15:40 - Media and PR

6 in 10 LinkedIn users say just a fifth of their connections are valuable: A survey of UK LinkedIn users has found that 62% believe that less than a fifth (21%) of their connections are valuable to their own personal career. 

The research conducted by business messaging app, Guild, also found that almost six in 10 (59%) believe the platform is mostly about recruitment, with 45% saying they feel LinkedIn is now more about sales and marketing than for valuable business networking. 

Also revealed by the survey is that 61% of respondents have never met more than half of their LinkedIn contacts, while 58% said they believe that LinkedIn in 2020 is more about business development and sourcing new contacts rather than looking after their long-standing connections. 

More than a quarter of those polled (28%) said they feel the platform has too much 'spam', while 38% said it has become 'too cluttered for their professional network to be functional."

Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Media and PR insights please follow us on @DJS_Media_PR or use our RSS feed

Other Media and PR Research Findings

Other Latest Market Research Insights

© DJS Research 2021