More UK customers have a streaming subscription than traditional cable or satellite service, reveals survey

About The Authors

12th March 2021 16:28 - Media and PR

More UK customers have a streaming subscription than traditional cable or satellite: A survey has found that more people are subscribed to streaming services (89%) than own a cable TV subscription (69%). The survey also found that a third of consumers have multiple streaming subscriptions and 14% are subscribed to at-least three separate streaming services.

The study by Amdocs Media polled 1,000 UK consumers in February 2021. It found that  six in 10 (60%) have a music subscription, while more than two-fifths (45%) subscribe to a gaming service.

Although more people pay for a music service, the study revealed over half of them (54%) pay less than £10 per month; making it one of the cheapest subscription services. One in six (17%) people who stream music stated the amount of ad-free content impacts their loyalty, a significant increase to the average across all streaming services (7%).

One in five households reported that they are subscribed to an e-learning service, with 39% of all subscriptions starting since March 2020. However, e-learning is one of the least popular subscription services, according to the poll, alongside wellness (25%) and paid journalism (26%). 

The poll also uncovered preferences about how subscription to services could be improved; with 73% of OTT subscribers saying they would pay less for a service with a reduced amount of content that was better suited to them. Furthermore, 70% of OTT subscription holders said they get all their content from services, in contrast to just 59% of satellite TV subscription holders who said the same. Six in 10 (61%) participants also stated they are willing to share their data in order to improve their subscription; often for more content, lower prices or fewer adverts.

Of the consumers observed, 44% stated they care more about the quality of content than anything else when purchasing a subscription service, while 29% expressed a preference for a range of pricing options. Around one in 10 (11%) said a limited amount of ad-free content was a priority.




Sign up for free insights from your sector…

Support Us...

We hope that you have found this article useful. This section is freely available for all to use. Please help support it by liking us or following us on our social media platforms:

Share this article...

For updated Media and PR insights please follow us on @DJS_Media_PR or use our RSS feed

Other Media and PR Research Findings

Other Latest Market Research Insights

© DJS Research 2022