More than a third of Brits trust the news most of the time, finds poll

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16th July 2021 14:06 - Media and PR

More than a third of Brits trust the news most of the time: A survey has revealed insight into people's attitudes and trust in news sources, with trust growing by 8 percentage points in the UK since the pandemic began.

The Reuters Institute Digital News Report polled more than 2,000 people from the UK as part of a study of 46 media markets and 92,000 people overall in January 2021. It found that 36% of respondents said they 'trust most news, most of the time" - up from 28% the previous year.

However, this was still way below the levels of trust found before the UK voted to leave the EU in 2016, where 50% of respondents said they 'trusted most news most of the time'.

The most trusted sources of news for UK respondents included outlets such as the BBC, Sky News, ITV and Channel 4, followed by the national broadsheets including The Times and The Guardian, with a quarter of people  also revealing they usually select the news they read via a website or an app.

The survey also found that misinformation fears were still high, with 58% saying they have concerns around what is true and what is false when it comes to news they read online. It found that Covid-19 misinformation was greater than any other subject. 

When it comes to accessing the news, the survey found that young people aged 18-24 were less likely to seek their news through traditional news sites, instead choosing to access it through social media platforms, aggregators or mobile alerts.

It also found that platforms such as WhatsApp, Instagram, Telegram and TikTok are the most popular amongst young people, particularly in sharing coronavirus news, and stories about Black Lives Matter.



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