Nearly Half of UK Businesses Use Social Media for Marketing Activities

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21st June 2011 17:19 - Media and PR

Market research carried out by Regus has demonstrated an 8% increase from last year to 41% of UK companies who now use social media to boost their business.

A total of 66% of the firms surveyed said that their marking activities could not be successful without social media. In addition, a third of companies currently spent up to 20% of their marketing budget on social media projects, and half actively encourage their employees to use business orientated sites such as LinkedIn.

Regional Director at Regus, Celia Donne, commented: “More and more companies are leveraging [social networking] not only to increase the loyalty of existing customers, but as a successful acquisition tool... As businesses emerge from the downturn they are increasingly reconsidering pre-recession working practices and opting for more flexible, competitive strategies... Among these, the use of business social media is proving extremely successful and suited to the fast pace of recovery.”

She added: “Particularly in the UK - where one in three social-network users are a fan, follower or friend of a company page or profile - firms should expect to see an increasing proportion of marketing budget being destined to this activity.”

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