Survey Reveals Tablet Uptake amongst Young Britons Boosts News Readership

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16th January 2013 15:34 - Media and PR


An online survey carried out between 28 and 31 December 2012 by YouGov on behalf of industry marketing body Newsworks has demonstrated that contrary to previous perceptions, the younger generation is interested in news and are keen to read it via apps on their tablets.

The study of tablet owners has shown that users aged 18 to 24 are most likely to download apps from UK national newspapers, with 40% saying they would be doing so compared to the average of 30% across all demographics.

Overall, four in ten of the 2,055 Britons surveyed said they were more likely to read news on a tablet, with the biggest increase in this demographic amongst younger readers.

A total of 54% of 18 to 24 year olds would use their tablets to read more news, while 60% of 25 to 34 year olds said the same.

The study further found that ownership of tablet devices saw a 30% boost to Internet-connected UK adults during Christmas. More than 12 million adults in Britain now own a tablet computer, with the most popular brands being the Apple iPad, Google Nexus 7 and Microsoft Surface.

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