Survey reveals rise in professional blogs - now more popular than those written for personal reasons

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19th March 2019 12:53 - Media and PR

Survey reveals rise in professional blogs - now more popular than those written for personal reasons: According to a recent survey, professional blogs are now more popular than personal blogs, having increased by 17% since 2016.

The UK Bloggers Survey 2019 found just over half (51%) of the bloggers polled said they operate monetised blogs, compared to just over a third (34%) in 2016. The number of professional blogs now outweighs the number of personal ones, 51% to 49% respectively.   

The percentage of respondents saying that their blog was now their main source of income has also grown, from 10% in 2016 to 18% today. The number of those saying they blog purely as a hobby has declined by 10% from 34% to 24% in two years.

Women are more likely earn money through blogging, with 72% saying they blog professionally compared to just 28% who write for a hobby. The split between personal and professional blogging is not as clearly weighted for men, with 56% saying they blog professionally and 44% saying it’s a hobby.

For those at either end of the age scale, 18-24 year olds and those aged 65 and over, blogging is enjoyed more for personal reasons with 60% of respondents in each group saying that was their main motivation.

The largest group blogging professionally were 35-44-year olds (77%) followed by 25-34 year-olds (70%) and 45-54 year olds (67%).

Social Media platforms for sharing blogs

Twitter was the top social media platform used by bloggers to share content with nine out of ten (91%) bloggers saying they used the site, followed by Facebook (86%), Instagram (79%) and Pinterest (55%).

Bloglovin’ was used by 40% of bloggers - a decline of 10% since last year and Google+ (soon to be closed down) was used by just over a quarter of bloggers (27%) – down from 54% in 2017.

Most popular blogs in 2018

The most popular blogs in 2019 are Lifestyle (20%), Parenting (13%), Food and Drink (11%), Travel (10%) and Fashion and Beauty (8%).  Fashion blogs have seen the biggest decline over the last two years dropping from 22% in 2016 to just 8% in 2018. In 2016 Fashion and Beauty blogs were the joint top category with Lifestyle – each accounting for 22% of the total blogs written.

*The survey was sent to 7,500 bloggers (via the Vuelio database) with 534 useable responses

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