The Sun Crowned Most Read and Least Trusted Newspaper by UK Poll
12th September 2012 16:45 - Media and PR
Market Research on behalf of communications consultancy Open Road has discovered that both in print and online formats the Sun is the most read newspaper in the UK, however they are also the least trusted by the public.
A total of 2064 British adults aged 18+ were polled online from 9 - 11 May 2012. The study aimed at understanding the perceptions of 'opinion formers' and the general public when it comes to trusting the media.
The sample posed to the public was: "To what extent, if at all, do you trust each of the following media outlets to report fairly and accurately?"
Results were measured on which well-known media outlets people trusted either somewhat or completely.
The lowest ratings were received by blogger Guido Fawkes with 4%, followed by social networking platforms Facebook (7%) and Twitter (8%).
In terms of newspapers, The Sun was given the poorest trust vote at 9%, after which the Daily Mirror ranked at 13%, the Daily Express at 17%, the Daily Mail at 22% and i at 25% to round out the lowest five performers.
The Top 5 ranked for being the most reliable source of information were BBC News in first place (73%), followed by Channel 4 News (61%), ITV News (61%), the Financial Times (48%) and Sky News (46%).
Further interesting findings uncovered by the poll were that 92% of Britons would like to see less content about celebrities in the press and 43% would like to read more about high-profile business figures.
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