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Pharmaceutical Research

Poll Suggests Pharmaceutical Companies are Digitally Failing Patients

2nd April 2014 15:13

A recent survey of 2,000 patients, conducted by consulting firm Accenture, suggests that pharmaceutical companies are failing patients digitally. These findings span three types of medication recipients: those on chronic medication for conditions like diabetes;… Read more...

Pharmaceutical Marketers Concerned Over Digital Campaigns

5th November 2013 15:39

Three in five (60%) marketers working for pharmaceutical brands would be concerned if they were asked to undertake a digital marketing initiative for their organisation in the coming 12 months. This is despite that fact that 62% of 18-24 year olds now use… Read more...

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