Pharmaceutical Market Research Insights And Findings
Pharmaceutical Research
95 per cent of drivers unaware some prescriptions fall under drug-driving laws
April 2015
A survey of drivers in the UK has discovered that 95 per cent are not aware that some prescription medicines fall under the new drug-driving laws which came into action on March 2nd 2015. The law includes 16 drugs, of which, eight are available on prescription… Read more...
Cost of purchasing generic drugs putting American pharmacies at risk
April 2015
A survey of 700 American pharmacists has found that community pharmacies are at risk due to insufficient reimbursement rates. This is a problem that will also affect patients prescribed generic prescription drugs. Conducted by the National Community Pharmacists… Read more...
Marketing and IT at pharma companies should collaborate to increase digital presence, survey finds
April 2015
A recent survey by Accenture has found that chief information officers and chief marketing officers of pharmaceutical companies need to work together to increase their use of digital technologies. Accenture surveyed 22 chief information officers and 24 chief… Read more...
Pharmacists trusted less than other health professionals, survey finds
January 2015
A recent survey, commissioned by the General Pharmaceutical Council, has discovered that the public trust pharmacists less than other health professionals. Of the respondents, nearly 9 in 10 (87 per cent) claimed that they trust the advice given by pharmacists… Read more...
UK patients receiving poor healthcare in 1 in 6 doctor’s surgeries
November 2014
Being prescribed out of date medicine and having trouble booking an appointment are both contributing factors to one in six GP surgeries, offering inadequate healthcare. The unsatisfactory care provided puts the patients, of approximately 1,200 surgeries,… Read more...
Research shows that post-op pain management has improved over the past ten years
October 2014
A new survey has revealed a decrease in American severe post-operative pain within the last decade. In 2003, a reported 63% of respondents reported suffering with marked levels of pain within a fortnight of an in-hospital surgical procedure. Eleven years… Read more...
