Sport, Leisure and Tourism Market Research Insights And Findings
Sports Market Research
Below you will find the latest sports, leisure and tourism market research insights, sports news and research findings. The most recent sports articles can be found at the top.
The sports market research findings have been sourced from the UK, Europe and the rest of the world. Please note that the research projects contained in these articles may or may not have been conducted by DJS Research Ltd.
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Market Insights Suggest British Olympians Perceived To Have Benefitted From Home Advantage
August 2012
Almost nine out of 10 people believe that the Olympics being on home soil helped British athletes to their greatest performance for over a century; a survey of 13,473 respondents by LightSpeed Research has shown. 89 per cent of the population thought that… Read more...
Market Research Finds Couples Argue More When Away on Holiday
August 2012
A study by holiday booking website Latedeals.co.uk, which questioned 1,000 Britons, has discovered that instead of experiencing romance and renewed closeness while on holiday, couples tend to have more disagreements. The survey respondents admitted that arguments… Read more...
Team GB Success in the Olympics Boosts National Pride
August 2012
A poll of 2,000 British adults by Freeview to measure the British Pride Index has shown that this year’s London Olympic Games have caused a major boost to the nation’s pride. The research findings follow Super Saturday, which saw Team GB win a… Read more...
Market Research Finds Pubs at Risk as Public Opt for Cheaper Alcohol at Home
August 2012
A survey focused on understanding the drinking habits of Britons by ale campaign group Camra has revealed that pubs face a major downturn because many people are now increasingly likely to opt for cheap alcohol at home. The number of 18 to 24 year olds visiting… Read more...
Market Research Finds Misbehaving Kids on a Flight Annoys Britons Most
August 2012
The latest survey by TripAdvisor has discovered what irritates Britons most when taking a flight – the top annoyance is having to tolerate unruly children. In total, 37% of the 2,000 UK travellers who took part in the market research said they’ve… Read more...
Globe Trotters Vote Japanese Food Third Most Popular Cuisine
July 2012
A survey of more than 27,000 frequent travellers by Hotels.com has found that Japanese food is gaining in favour internationally amongst cosmopolitan palates. Although globe trotters still rate Italian (32%) and French (24%) cuisine as top, this is now closely… Read more...
