Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Survey shows nearly 3 million women inspired by new get fit campaign

January 2016 - Sport, Leisure and Tourism

Women across the UK have been inspired to get fit by a new government funded campaign which rejected the idea of body-shaming. Sport England’s ‘This Girl Can’ campaign has been celebrated as an honest display of adverts aimed at women of… Read more...


Survey reveals social media could save local government money

January 2016 - Local Government

According to a recent report, entitled ‘WhatsApp-ening in #LocalGov Social Media?’, 71 per cent of local authorities believe that social media creates an opportunity to save money. The research analysed the social media activity of local authorities… Read more...


Recent survey finds that over 50% of public have concerns about autonomous cars

January 2016 - Automotive

The survey, carried out by Continental Tyres, involved 2,000 motorists from the UK and discovered that with regards to fully autonomous vehicles, around three out of five people are concerned about safety and one fifth are simply ‘scared’ of the… Read more...


Many Brits would not know how to help in an emergency, research shows

January 2016 - Public Consultation

According to the findings of a recent survey, many British people do not know how to deal with an emergency situation, with some 70 per cent not knowing their own blood type, 50 per cent not knowing how to put someone in the recovery position and 10 per cent… Read more...


Report reveals that house builders own enough land to build 615,000 new homes

January 2016 - Construction

According to a new report, the largest house builders in the United Kingdom own enough land to construct more than 615,000 new properties. Recent research from the Guardian has revealed that the average house price in the United Kingdom is approximately £200,000.… Read more...

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