Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Consumer behaviour influenced by ethics

May 2015 - Retail

A recent survey, of 4,500 adults and 500 16-17 year olds, has found that consumer behaviour is influenced by ethical issues, with 70 per cent of adults in the UK claiming they would opt to shop at a retail chain which pays its staff the living wage. According… Read more...

Discount supermarkets becoming increasingly popular, survey finds

May 2015 - Retail

Recent findings from the 2015 Shopper Barometer have revealed that discount supermarkets are becoming increasingly popular throughout Britain, with many Brits opting to shop with them, as opposed to the large supermarkets. The survey, of 1,200 UK consumers,… Read more...

Broadband is more favoured than chocolate and alcohol, survey finds

May 2015 - Telecommunications

A recent survey has discovered that British people would rather give up chocolate, alcohol and being intimate with their partner, over their broadband connection. When the 3,000 respondents were asked what they would rather sacrifice for a week, 45 per cent… Read more...

Estate agents warn fracking is affecting property sales in the UK

May 2015 - Housing

A recent survey of estate agents – commissioned by Greenpeace UK – has found that agents believe that the prices of properties near potential fracking sites will be profoundly affected. The estate agents also warned that the controversial technique… Read more...

Technology is making British people unhappy, survey finds

May 2015 - Information Technology

A recent survey, of 1,000 men and women, has found that over 75 per cent of British people believe technological advances are negatively impacting their normal quality of life. The research was commissioned by the holiday company, Camping in the Forest, and… Read more...

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