Market Research Insights and Research Findings
Latest Market Research Insights
Marketing and IT at pharma companies should collaborate to increase digital presence, survey finds
April 2015 - Pharmaceutical
A recent survey by Accenture has found that chief information officers and chief marketing officers of pharmaceutical companies need to work together to increase their use of digital technologies. Accenture surveyed 22 chief information officers and 24 chief… Read more...
UK companies regret 1 in 10 recruits, survey finds
March 2015 - Professional Services
A recent survey has found that UK companies regret hiring 1 in 10 (10 per cent) recruits. The report, published by recruitment firm, Robert Half, also claimed that 70 per cent of human resources directors have regrets about either a contractor or full-time… Read more...
Car dealers are getting quicker at responding to online queries, survey finds
March 2015 - Automotive
A recent survey conducted by Motors.co.uk has found that car dealerships are improving at responding to online enquiries. The survey found that almost a quarter of car dealers replied to an online query within an hour of it being sent. In March 2015, 100… Read more...
Stores do not provide customers with what they desire, survey reveals
March 2015 - Retail
A recent survey from Accenture has found that a gap has emerged between what shoppers desire from their shopping experience - be it online, in store or on mobile – and what stores are offering. Of the U.S shoppers surveyed, 82 per cent claimed that… Read more...
Survey reveals how energy experts feel about falling oil prices
March 2015 - Oil and Gas
A survey conducted by Capital One has found that 89 per cent of those working in the oil and gas industry do not expect the price of oil to bounce back this year. Capital One surveyed 107 professionals, who attended the North American Petroleum Expo in Houston.… Read more...
