Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

Survey Shows Almost Half of Parents Plan to Visit a Museum This Summer

June 2014 -

With the summer holidays beckoning parents are putting plans in place to keep their children entertained during the six week break, and trips to museums have proved a particularly popular choice with 47% of parents intending to visit one this summer. This… Read more...

McDonald’s Ranked Bottom of the ACSI by US Consumers

June 2014 - FMCG

McDonald’s has been given the cold shoulder by consumers in the USA, with the fast-food restaurant ranked at the very bottom of a list compiled by the American Customer Satisfaction Index (ACSI), which was designed to measure satisfaction levels with… Read more...

Survey Shows Uncertainty About When to Throw Food Away

June 2014 - Food

A survey conducted by NSF International (a non-profit public health group) has found that 25% of Americans base their decision on whether or not food is safe to eat on visual cues rather than making use of the information provided on the packaging. Approximately… Read more...

Worst City for Car Insurance Quotes is Birmingham, says Market Research

June 2014 - Financial Services

In a nation-wide study, Birmingham has come out as the worst place to live when it comes to car insurance quotes, occupying the top 10 most expensive postcodes. In Birmingham’s worst postcode for motor insurance – B9 – it costs £1,101.62… Read more...

Survey Shows UK Divided on Government’s Role with the Internet

June 2014 - Central Government

A survey conducted by KPMG and Censuswide has found that UK citizens are divided when it comes to the government’s role in relation to the Internet. Over three quarters (76%) of those polled think the government needs to do more to protect their online… Read more...

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