Market Research Insights and Research Findings
Latest Market Research Insights
Survey Discovers Fashion and Function Key to Wearable Technology
March 2014 - Information Technology
Nielsen’s latest study into the state of the wearable technology market in the U.S. reveals that the devices are starting to appeal to young consumers. Of the 15 per cent of the 3,956 respondents that already claim to use wearable technology, half (48%)… Read more...
Kick It Out Football Survey: More Than Half Subject To Racist Abuse In Stadiums
March 2014 - Sport, Leisure and Tourism
A recent poll of 200 professional footballers (32% black and minority ethnic) from across the Premier League (15%) and Football League (85%) has discovered that more than half (57%) of players have witnessed racist abuse in football stadiums. The majority… Read more...
IT Survey Finds Skill Gaps, High Demand and Concerns Surrounding Staff Retention Are Driving Pay Rises
March 2014 - Information Technology
According to the latest ReThink Recruitment IT directors’ survey, skill gaps, high demand and concerns surrounding staff retention are driving pay rises in the IT (Information Technology) sector. Figures in the seventh annual survey highlight that salaries… Read more...
Retail Survey Reveals Consumers Prefer Personalised Offers Based On Previously Purchased Shopping
March 2014 - Retail
According to a new survey conducted by Synqera, a global technology start-up that uses big data to bring personalised digital experiences to the physical retail store, nearly two-thirds of Americans coupon-browsed instead of window-browsed during the 2013… Read more...
Survey: More Than Half The Public Do Not Trust Retailers On Social Media
March 2014 - Retail
According to a recent YouGov study of 1,096 UK adults, two fifths (42%) believe that social media sites should be used to interact with friends and not with retailers. Perhaps more surprisingly, it was found that more than half (57%) of the 16-24 year olds… Read more...
