Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector.

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

If you'd like to discuss any of the matters covered in our insight articles, our own reports or to chat about any aspect of research, please contact us at contact@djsresearch.com. Also, if you'd like you'd like to receive tailored, sector specific market research insights direct to your inbox please drop us a note be added to our mailing list.

Latest Market Research Insights

FMCG Accounts For A Fifth of Ad Spending in First Half Of 2013

November 2013 - FMCG

According to new research, the FMCG sector accounted for just over a fifth of ad spending in the first half of 2013. The research, which was conducted by Nielsen, found that FMCG spend accounted for 21.3% of the total value of advertising spending in the… Read more...

Over 65s Admit To Being Worried About Staying Warm This Winter

November 2013 - Health

According to a recent survey commissioned by the charity, Age UK, more than a quarter (28%) of the 11 million Brits aged 65 or over are worried about staying warm this winter, while more than half (55%) admitted that they are worried about rising energy bills.… Read more...

Parents In The North West Paying The Highest Premium To Live Near The Best Schools

November 2013 - Housing

In a new study carried out by Lloyds Bank, it has been discovered that parents would typically pay a premium of £31,000 to buy a house near to one of England’s top performing state schools although many parents on an average wage would struggle… Read more...

Bullying Is Parents Main Fear For Their Kids

November 2013 - Education

Research commissioned by the charity Drinkaware has revealed that bullying is parents’ biggest fear when their children start secondary school with bullying being a greater concern that alcohol. But their children’s’ main concern is making… Read more...

Mums Making Use Of Technology To Shop Online

November 2013 - Retail

New research carried out by Casabu and Mumsnet has revealed that more than eighty per cent of mums are shopping online for themselves or their children at least once or twice a month. The survey, which spoke to 1,000 mums, discovered they are also making… Read more...

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