Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Market Research Reveals Oxbridge Universities Outperformed in Terms of Graduate Employment

July 2013 - Education

A Higher Education Statistics Agency (Hesa) survey reveals that Oxford and Cambridge were out performed when it came to securing jobs or places on postgrad courses last year by students from Robert Gordon, Glasgow Caledonian and Derby Universities. The figures… Read more...


Victory at Wimbledon May Boost Global Appeal of Andy Murray

July 2013 - Sport, Leisure and Tourism

On Sunday July 7th Andy Murray beat Novak Djokovic to become the first British tennis player since Fred Perry to be crowned Wimbledon Champion. The victory at SW19 gives Murray his third major title, following a win in the US and Olympic Gold. Murray recently… Read more...


Survey Finds Britons More Tempted to Drink Drive in Summer

July 2013 - Automotive

Automotive market research by the AA and Populus relating to public opinion about drink driving has uncovered some interesting findings. In total, twice as many drivers think there are more temptations to drink-drive in the summer than the winter, with younger… Read more...


Market Research Reveals Six Companies Dominate British Electricity

July 2013 - Utilities

Research shows that Centrica (British Gas), E.ON, SSE, npower, EDF  Energy and ScottishPower currently generate four fifths (80%) of Britain’s electricity and supply around nine tenths (95%) of it to their customers. Ofgem, the energy regulator,… Read more...


Survey Highlights Consumer Annoyance over Businesses Making Data Blunders

July 2013 - Professional Services

A survey of over 1,000 Britons has revealed that one in two consumers are "annoyed" by data errors that service companies make, with irrelevant information and misspelt names topping the list of mistakes that make people see red. The market research,… Read more...

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