Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latested insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Automotive Market Research Reveals Top Rated Car Models and Manufacturers

May 2013 - Automotive

  The latest automotive customer satisfaction survey by magazine WhatCar?, which garnered the ratings of 16,000 vehicle owners, has seen Skoda crowned at the top of the league table. Car owners who gave their opinions in the Auto Express Driver Power… Read more...


Android and iOS Account For Majority of Smartphone Operating System Market

May 2013 - Telecommunications

Figures from recent telecoms market research by IDC suggest that Android has moved ahead as the leading operating system for smartphones in the first quarter of 2013 – shipping as the OS for 162.1m smartphones, 75% of a global Q1 total of 216.2m units.… Read more...


New Research Suggests European Smartphone Users Face Price Disparities Compared to UK

May 2013 - Telecommunications

New research in to smartphone tariffs has suggested that, in markets without a ‘maverick’ competitor – such as Germany and Spain - consumers pay an average smartphone tariff of 44 euros, compared to 22 euros a month in more competitive arenas… Read more...


Mobile Phone Users Calling For "Sponsored" Bills, Says Market Research

May 2013 - Telecommunications

Telecoms market research carried out by Guavus, a big data analytics company, has suggested that there is a market for telecoms companies to offer reduced tariffs in return for consumers viewing mobile advertising. Recent figures from the Internet Advertisers… Read more...


Survey Discovers UK Brands Struggling to Retain Customer Loyalty

May 2013 - Media and PR

  The latest Advertising and Media Market Research by Epsilon has discovered that UK brands are finding it difficult to acquire and retain loyal customers, as Britons pull in their purse strings due to the tough economic climate. More than half (57%)… Read more...

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