Market Research Insights and Research Findings

In this section you will find sector specific market research insights and headlines from across the industry. These insights are designed to provide interesting snapshots of happenings from across our profession in an accessible, quick to digest, format; entirely free to access, they make the perfect read with a cuppa. Our latest insights are listed below or you can click here to view insights by sector. 

Please note that the research projects contained in our insights may or may not have been conducted by DJS Research; sources are always referenced and you can read more about our insight article approach and authors here.

We also keep an online library of published DJS Research reports, that are out in the public domain, and provide a highly comprehensive, free to access, market research glossary.

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Latest Market Research Insights

Survey reveals top average salaries of marketing professionals, with entertainment on top

March 2021 - Media and PR

Survey reveals top average salaries of marketing professionals, with entertainment on top: A survey of people working in marketing has revealed the average salaries of marketers according to sector, with entertainment ranking top in 2021. The 2021 Career… Read more...


FMCG no longer the best paid sector for marketers, reveals poll

March 2021 - FMCG

FMCG no longer the best paid sector for marketers: A survey of marketers has revealed that FMCG is no longer the best paid sector for marketers, with entertainment coming out on top. Marketing Week’s 2021 Career and Salary Survey analysed rates… Read more...


User generated content plays significant role in purchase decisions, reveals survey

March 2021 - Retail

User generated content on social media plays significant role in purchase decisions: A consumer survey polling shoppers from the UK, US, Canada, France and Australia has found that user-generated content is incredibly valuable for influencing sales, when… Read more...


Six in 10 in-market car buyers are ready to buy in April, finds survey

March 2021 - Automotive

Six in 10 in-market car buyers are ready to buy in April: A survey has found that 59% of in-market car buyers are reorganising their buying plans to make a car purchase as soon as lockdown restrictions are lifted in mid-April.    The polling… Read more...


More than half UK adults will miss aspects of lockdown, reveals poll

March 2021 - Central Government

More than half UK adults will miss aspects of lockdown: Following the government's announcment outlining its roadmap to lifting coronavirus restrictions, a survey of UK adults has found that more than half (55%) will miss 'some' or 'many'… Read more...

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