Consumer Market Research

Consumer market research explores people’s preferences, motivations, behaviours, attitudes and needs.  At DJS Research we help our clients to understand more about their target market; for example, what they are buying, watching, using and how they feel about products and services.

Our experience in consumer research is wide-ranging, including FMCG, retail, utilities and the public sector.  We also regularly conduct research on behalf of consumer regulators and watchdogs, exploring consumer rights and protection.

Our experience and capabilities include: 

• New Product Development
• Segmentation and profiling
• Brand strategy
• Customer satisfaction
• Advertising research
• UX research
• Proposition testing

So, how do we do it?

We provide bespoke research, carefully selecting from our toolkit of traditional and innovative qualitative and quantitative research services.  We bring together teams of experts to meet your objectives, which might include:

• Our Behavioural Science Unit to understand how consumers really think and behave
• Statisticians to dig deeper into the data and what it means for you
• Semioticians to help us decipher how your consumers interpret meaning from the signs and symbols of everyday life

We can reach consumers from all walks of life.   Our in-house consumer panel, Opinion Exchange, consists of thousands of UK consumers ready to take part in research.   We also have specialist sub-panels for recruiting specific audiences: 

• Different Perspectives: our panel of over 6,000 people who are facing vulnerable circumstances today. Through this highly engaged panel of individuals, each with varied vulnerabilities, we can provide our clients with a direct route to connect with audiences who are often considered hard to reach. 
• Chatterzone: Our panel of over 5,000 children and young people, with parental consent in place to participate in market research. 

In addition to our panels, our in-house Field team oversees a network of UK-wide recruiters as well as a large team of face-to-face interviewers for conducting surveys with the public.  We can also carry out research with existing customers using client-supplied contact lists.

Get in touch today to find out how we can help. Call +44 (0)1663 767 857 or email contact@djsresearch.com.