Case Study
The King's Trust
Sectors:
Charities & Not-for-profit
Service(s): Depth Interviews, Interpretation and Reporting, Online Communities, Project Design, Qualitative
Approach(es): Children & Young People
The Challenge
The King's Trust (formerly known as The Prince's Trust) provides courses, resources and other support to help young people develop essential life skills, get ready for work and access job opportunities.
The King's Trust wanted to increase the number of female young people engaging with their programmes and support them into positive outcomes. They commissioned DJS Research to conduct research with female young people aged 16-30 who are not currently engaged with The King's Trust.
The Approach
We devised a qualitative methodology to meet the objectives of the research. The first stage explored the young people’s spontaneous awareness and perceptions of The King's Trust and involved them reviewing some existing marketing materials via our asynchronous online research platform.
This was followed by individual in-depth interviews, held online, to explore each young person’s personal circumstances in more detail as well as their perceptions of The King's Trust offering.
The Results
We provided a detailed report for The King's Trust outlining actionable recommendations. Following our external research, The King's Trust carried out some internal research with existing service users and plan to use the findings from both phases to inform their strategy moving forwards.

The King's Trust
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