Children & Young People Market Research

Children & Young People

Our Children & Young People market research team have oodles of experience in conducting research with younger audiences across a wide range of topic areas:

Our methodological toolkit has been tailor made for our Children & Young People market research audiences...

  • One to ones
  • Pre-task exercises
  • Digital diaries
  • Gamified surveys
  • Drop-in sessions
  • Family interviews at home
  • Mobile ethnography
  • CAPI self-completion
  • Scribble pad
  • Accompanied Shopping Trips
  • Observation & play sessions
  • Bulletin boards
  • At home product trial
  • Communities/panel
  • Designer in the room
  • Focus groups
  • Accompanied surfs

...and if we don’t have something which is ‘just right’ for your project we’ll create a bespoke methodology tailored to your needs and the market research audience.

When we design a market research project which includes Children or Young People, we are mindful of the specific needs and expectations of this digital, game playing generation. So, we have gamified our surveys and qualitative approaches with our younger audiences to ensure participation is:

  • Low effort
  • Accessible for all
  • Safe
  • Fun
  • Rewarding

To read more about our time at the MRS Kids & Youth Conference 2016 click here.

Clients can also access the views and opinions of Children & Young People through our panel, ChatterZone; which is comprised of mums, dads, children and teens aged 7 – 17 years. Our ChatterZone panel is available to:

Our market research experience with Children & Young People spans across our private, public sector and charity clients. 

FREE INSIGHT! Click on the link to watch our market research video on:

‘How parents approach pocket money and educating their children about money’

To find out how we can help your business better understand your youngest consumers, get in touch with Gill Redfern (Research Director) by email or by phone 01663 767 857, or for ChatterZone panel enquiries contact us at



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