Children & Young People Market Research

Children & Young People

Our Children & Young People market research team have oodles of experience in conducting research with younger audiences across a wide range of topic areas:

Our methodological toolkit has been specifically designed for Gen Z, Gen Alpha and their families. We tailor each project depending on the age of the audience and the subject matter, drawing from the following methodologies... 


  • One to ones, friendship pairs and triads
  • Parent & child interviews
  • Pre-task exercises
  • Digital diaries
  • Gamified surveys
  • Drop-in sessions
  • Family workshops & home immersion sessions
  • Mobile ethnography
  • CAPI self-completion
  • Scribble pad
  • Accompanied Shopping Trips
  • Observation & play sessions
  • Bulletin boards
  • At home product trial
  • Communities/panel
  • Designer in the room
  • Focus groups
  • Accompanied surfs

...and if we don’t have something which is ‘just right’ for your project we’ll create a bespoke methodology tailored to your needs and the market research audience. We also have plenty of experience researching grown-ups too, including teachers, wrap-around care providers and academics.

When we design a market research project which includes Children or Young People, we are mindful of the specific needs and expectations of this digital, game playing generation. So, we have gamified our surveys and qualitative approaches with our younger audiences to ensure participation is:

  • Low effort
  • Accessible for all
  • Safe
  • Fun
  • Rewarding


All of our team members have Enhanced DBS checks and are specifically trained in research with children and young people.

We spend a lot of time with these audiences and we keep up with relevant trends. Whether we are hanging out with them talking about TV, testing a new product or gathering their views on some big topics like mental health and the environment, we know how to listen to their ideas and turn that into insight.

Clients can also access the views and opinions of Children & Young People through our panel, ChatterZone; which is comprised of mums, dads, children and teens of all ages from across the UK.

Our ChatterZone panel is available to:


Our market research experience with Children & Young People spans across our private, public sector and charity clients. 

FREE INSIGHT! Click on the link to watch our market research video on:

How parents approach pocket money and educating their children about money

Split screening and blurred lines whats new in the childrens media landscape

To find out how we can help your business better understand your youngest consumers, get in touch with Gill Redfern (Research Director) by email or Helen Menzies (Research Director) at You can also give us a call on 01663 767 857, or for ChatterZone panel enquiries contact us at












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